- Annual brand planning & strategy development
- Budgeting & budgetary control
- Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category
- Designing & implementing advertising campaigns & promotional activities
- Effective media evaluation & planning to attain maximum ROI
- Responsible for the development & implementation of all ATL/BTL /Digital communication and point of sale strategy including close coordination with trade marketing.
- Co-manage brand's top line along-with the GM-Marketing
- Co-ordinate with the sales department to implement and monitor marketing initiatives for the brand
- Build future growth segment by identifying current product segments and new target groups
- Work closely with the NPD teams to drive new product launches
📌 Mrketing Manager (Chennai)
🏢 Brand Nourish
📍 Chennai
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