- Identify, appoint, and onboard new retailers and channel partners within the assigned territory
- Manage day-to-day relationships with existing distributors order flow, stock availability, scheme communication
- Drive primary sales (distributor billing) and secondary sales (retailer sell-through) against monthly targets
- Conduct regular market visits retail counter checks, competitor tracking, pricing and scheme visibility
- Support in-shop merchandising and product demonstrations at key retail counters
- Track and report market feedback, competitor activity, and territory performance to the reporting manager
- Ensure timely collections and resolve channel partner issues on the ground
- Build and maintain strong local relationships with retailers, distributors, and dealers in the territory
Preferred candidate profile
- 36 years of experience in territory/field sales, preferably in home appliances, consumer durables, or FMCG channel sales
- Existing relationships with retailers/distributors in the assigned territory strongly preferred
- Comfortable with extensive local travel; own two-wheeler and valid driving license required
- Graduate in any discipline; sales certification is a plus
- Strong local market knowledge with fluency in Gujarati and Hindi
- Self-motivated with a target-driven approach to sales
Perks and benefits
- Fixed CTC + performance-linked incentives
- Travel and conveyance allowance
- Mobile/communication reimbursement
- Chance to build a category from the ground up with a fast-growing home appliance brand
- Direct visibility to leadership and fast-track growth into Area Sales Manager roles for strong performers
Perks and benefits
Flexi working, Travel allowance, Employee state insurance, Health insurance, Provident fund, Annual bonus