Job Description Sales and Marketing Manager (WTC)
Position: Sales and Marketing Manager
Department: Sales and Marketing
Reporting To: Director/Chief Executive Officer/Management

Job Summary
The Sales and Marketing Manager will be responsible for developing and implementing strategic sales and marketing initiatives to increase revenue, strengthen the organization's market presence, promote trade-related services, and establish long-term business relationships.
The incumbent will focus on business development, client acquisition, brand management, trade promotion, event marketing, and strategic partnerships to support the organization's growth objectives.
Key Responsibilities

- Sales Management

Develop and implement annual sales and business development strategies.
Identify recent business opportunities and generate leads for office spaces, trade services, memberships, events, and other business verticals.
Achieve revenue targets and maximize occupancy and business growth.
Build and maintain relationships with corporate clients, industry associations, government agencies, and trade organizations.
Conduct client meetings, presentations, negotiations, and contract discussions.
Monitor market trends and identify opportunities for expansion.

- Marketing Management

Develop and execute integrated marketing campaigns.
Manage branding and promotional activities across all business units.
Coordinate digital marketing initiatives, including website content,



email campaigns, and social media activities.
Develop brochures, presentations, marketing materials, and promotional content.
Conduct market research and competitor analysis.
Evaluate campaign effectiveness and recommend improvements.
Business Development and Relationship Management
Establish strategic partnerships with national and international organizations.
Promote WTC services among trade bodies, industry groups, chambers of commerce, and business communities.
Support membership growth and client retention initiatives.
Represent the organization at conferences, exhibitions, seminars, and networking events.

Other Activities:
Coordinate with internal departments to organize trade events, conferences, business forums, and networking programs.
Support event marketing and sponsorship activities.

- Reporting and Team Management

Prepare monthly sales forecasts and performance reports.
Monitor marketing budgets and ensure the effective utilization of resources.
Guide, mentor, and supervise team members.
Ensure compliance with organizational policies and procedures.

- Experience

812 years of experience in sales, marketing, and business development.
Experience in trade promotion, real estate, business centres, hospitality, exhibitions, or a related industry will be preferred.
Experience in handling corporate sales and strategic partnerships is desirable.

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