HOSPER
Bharat Electrical Industries | Job Description
Digital Content & Social Media Executive
Department: Marketing & Brand
Reports to: Managing Director / Marketing Head
Location: Delhi (On-site)
Experience: 23 years (agency or brand side). Freshers will not be considered.
Employment Type: Full-time
Compensation: [To be confirmed with HR as per experience and industry standards]
About Hosper
Hosper (Bharat Electrical Industries) is a Delhi-based manufacturer of modular switches and electrical accessories with a 50-year trade heritage, patented products, and a pan-India distribution network spanning retail channels and e-commerce. We supply institutional clients and are actively growing our digital presence across YouTube, Instagram, and other platforms including brand content, retailer/electrician engagement programs, and influencer campaigns.
Role Summary
We are looking for a smart, hands-on digital content executive who can independently run our day-to-day social media and content operations. The core job of this role is simple: ensure the content posting frequency is maintained every single week, without fail, and continuously work to bring our cost per lead (CPL) down. This person will create and publish content using AI tools, handle basic editing, optimise posts (titles, tags, descriptions, thumbnails), and act as the single point of coordination with influencers and external agencies (video production and social media management). This is an ownership role whatever it takes to hit the weekly targets, this person has to make it happen. We need someone who already knows the basics and can hit the ground running, not someone who needs to be trained from scratch.
Weekly Content Targets (Non-Negotiable)
The primary KPI of this role is consistency. The following minimum output must be maintained every week:
2 Reels per week (Instagram / YouTube Shorts).
1 long-format video per week (YouTube).
¢ 2 static/carousel posts per week.
¢ 2 influencer collaborations per week (briefed, coordinated, and published).
Whether content is produced in-house, via AI tools, or through agencies and influencers planning ahead, chasing deliverables, and solving bottlenecks to hit these numbers is entirely this person's responsibility.
Key Responsibilities
¢ Social media posting Plan, create,



and publish posts across Instagram, YouTube, Facebook, and LinkedIn as per the monthly content calendar.
¢ AI-assisted content writing Write captions, scripts, and post copy using AI tools (ChatGPT, Claude, or similar) and adapt them to the brand voice, including Hinglish content where required.
¢ Basic editing Perform basic photo and video editing (Canva, CapCut, or similar) for reels, posts, and thumbnails.
¢ Optimisation (titles, tags, thumbnails) Write effective titles and descriptions, research and apply hashtags/tags, and design clickable thumbnails to maximise reach and engagement.
¢ Influencer coordination Identify, reach out to, and coordinate with influencers and content creators briefing, follow-ups, content approvals, and deliverable tracking.
¢ Agency coordination Coordinate with video production agencies and social media agencies sharing briefs, scheduling shoots, reviewing outputs, and ensuring timelines are met.
¢ Content cadence ownership Own the weekly content calendar and ensure the minimum posting frequency (reels, long videos, posts, influencer collabs) is met every week plan buffers, chase agencies/influencers in advance, and never let the pipeline run dry.
¢ Cost per lead (CPL) reduction Conduct regular meetings and strategy discussions with agencies and implement improvements independently with one clear goal: bringing the cost per lead (CPL) down. Test content formats, hooks, targeting inputs, and landing approaches; measure results; and double down on what works.
¢ Reporting Track weekly output vs. targets and performance metrics (reach, engagement, leads, CPL) and share a straightforward weekly report with learnings and next steps.
¢ Campaign support Support brand campaigns, product launches, retailer/dealer meets, and exhibition content requirements as needed.
Must-Have Requirements




¢ 23 years of hands-on experience in a digital marketing agency or in-house brand/social media team.
¢ Sharp, quick learner with strong common sense and problem-solving ability able to work with minimal supervision.
¢ Working knowledge of AI content tools (ChatGPT, Claude, or similar) for writing and ideation.
¢ Basic editing skills Canva, CapCut, or equivalent (professional-grade editing not required; agencies handle that).
¢ Practical understanding of how Instagram and YouTube work posting, tags, titles, descriptions, thumbnails, and timing.
¢ Prior experience coordinating with influencers, creators, or external vendors/agencies.
¢ Good communication skills in Hindi and English; comfortable with follow-ups and getting work done from external partners.
¢ Ownership mindset takes full responsibility for weekly output targets and does whatever is needed (planning, chasing, self-producing) to meet them.
¢ Basic understanding of lead generation and cost per lead knows how content and campaigns connect to business enquiries, not just likes and views.
Good to Have
¢ Experience in electrical, building materials, hardware, FMCG, or other trade/distribution-led brands.
¢ Familiarity with AI video tools (HeyGen or similar) and scheduling tools (Meta Business Suite, etc.).
¢ Basic understanding of paid promotions/boosting on Meta and YouTube.
¢ Own two-wheeler for occasional shoot/agency visits within Delhi-NCR.
What Success Looks Like
¢ Within 30 days: fully owns the posting calendar and hits the weekly targets (2 reels, 1 long video, 2 posts, 2 influencer collabs) consistently.
¢ Within 60 days: independently managing influencer outreach and agency coordination with minimal escalation; weekly agency strategy meetings running on a fixed rhythm.
¢ Within 90 days: zero missed weeks on content targets, measurable channel growth, and a clear downward trend in cost per lead with documented learnings on what's working.
How to Apply
Share your updated CV along with links to social media pages, posts, or content you have personally handled (this is important we want to see actual work, not just a resume). Applications without work samples may not be considered.
Note for HR: Compensation range and final designation to be confirmed before publishing.

📌 Digital Content and Social Media executive (New Delhi)
🏢 Bharat electrical Industries
📍 New Delhi