Role & responsibilities

- Develop and execute B2B digital marketing strategies for industrial equipment, automation and material-handling solutions.
- Generate qualified B2B leads through SEO, Google Ads, LinkedIn and other digital channels.
- Manage Horvert's website, landing pages, SEO, Google Business Profile and online presence.
- Create high-quality content for LinkedIn, website, email campaigns, brochures and marketing materials.
- Conduct keyword research, competitor analysis and market research.
- Manage Google Ads, LinkedIn campaigns and other performance marketing activities.
- Track website traffic, leads, campaign performance and conversions using GA4, Search Console and Looker Studio.
- Maintain and optimize CRM lead data and marketing funnels.
- Work with the sales team to convert digital leads into qualified business opportunities.
- Use Canva and AI tools to create marketing creatives, presentations and content.





Preferred candidate profile

- Bachelor's degree in Marketing, Business, Commerce, Communications, Engineering or a related field.
- 13 years of experience in Digital Marketing, preferably B2B.
- Solid hands-on knowledge of SEO, Google Ads, LinkedIn Marketing and lead generation.
- Experience with GA4, Google Search Console, WordPress, Canva and SEO tools such as SEMrush/Ahrefs.
- Working knowledge of CRM, email marketing and marketing analytics.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to measure campaign ROI and lead quality.
- Experience in industrial, engineering, automation, manufacturing, logistics or B2B technology sectors will be an advantage.

📌 Digital Marketing Manager (Chennai)
🏢 Horvert
📍 Chennai