The Branch manager is a managerial responsibility for providing full leadership and direction to the team of employees in growing business and client base of consumer gold loan. The overall objective of this role is to build customer loyalty and recommend the development of business strategies or initiatives and may include the management of activities by external organizations, and the direct management of individuals.
Duties and Responsibilities
- Responsible for overall branch operations and profitability of the branch.
- Drive and participate in field-marketing activities of various financial products with the team to improve brand visibility.
- Plan and monitor branch field-level marketing activities to ensure a healthy pipeline of leads resulting in business conversion and branch growth.
- Focus on customer engagement for new customer acquisitions and retention of existing customers.
- Conduct valuation appraisal of gold ornaments being pledged in branch with correct weight and purity assessment as per company policy and audit compliance.
- Joint custodian of the Vault with responsibility for safekeeping of pledged securities as per company policies.
- Keep NPAs under control through strong follow-ups for interest collections.
- Plan effectively for smooth functioning of the branch and foster cohesiveness within the team.
- Hiring, coaching, mentoring and training employees and providing timely feedback on their performance.
- Maintain quality performance of the business, prepare reports and take necessary actions for growth of business in the branch.
- Increase Gold Loan business and other third-party products such as NCDs and Gold Coins sale.
- Ensure 100% process compliance in valuation at the branch.
Required Qualifications and Experience
- 4-7 years of relevant experience required.
- Bachelors Degree/Post-graduation Degree preferred.
- Previous experience in gold loan banking, gold loan products, management or client service preferred.
- Consistently demonstrates explicit and concise written and verbal communication skills.