Role & responsibilities

1. Lead Generation & Conversion

- Generate leads through school visits, telecalling, references, events, seminars, campaigns, and other relevant channels.
- Follow up with prospective students and parents and convert enquiries into admissions.
- Maintain a healthy lead pipeline and ensure timely follow-ups.

2. Student & Parent Counselling

- Understand students' academic goals and career aspirations related to NEET/JEE.
- Communicate course details, academic perks, fee structure, scholarships, and other offerings effectively.
- Address parent/student queries and guide them towards suitable programmes.

3. School & Institutional Tie-ups for SIP (Student Integrated Programme)

- Develop relationships with schools, educational institutions, and relevant organisations.
- Coordinate school seminars, career counselling sessions, workshops, and promotional activities.
- Identify opportunities for institutional partnerships to generate quality leads.

4. Admission & Revenue Achievement

- Achieve monthly and quarterly admission targets assigned by management.
- Work towards achieving the centre's revenue targets through effective lead conversion.
- Track the complete admission cycle,



from enquiry generation to enrolment.

5. Market Development

- Identify current markets, schools, student segments, and business opportunities.
- Monitor competitor activities, course offerings, pricing, and promotional strategies.
- Provide regular market feedback to the management team.

6. CRM & Reporting

- Maintain accurate records of leads, follow-ups, counselling, and admissions in the CRM/MIS.
- Submit daily/weekly/monthly performance reports.
- Ensure that no prospective lead is left unattended or without timely follow-up.

Preferred candidate profile

- Prior experience in sales/business development, education counselling, admissions, or the coaching/education sector will be preferred.
- Strong communication, interpersonal, negotiation, and convincing skills.
- Ability to interact confidently with students, parents, schools, and institutional stakeholders.
- Target-oriented approach with strong follow-up and relationship-building skills.
- Willingness to travel for school visits and business development activities, whenever required.

📌 Business Development Executive (Kolkata)
🏢 RICE Bansal
📍 Kolkata