Specialist – Influencer MarketingJob Description:We are seeking a highly driven and experienced Influencer Marketing to lead and scale our influencer marketing initiatives across multiple platforms including Instagram, Facebook, YouTube, Snapchat, and more. This role demands a strategic thinker who can manage end-to-end influencer campaigns, build strong creator relationships, and deliver data-backed performance insights.Key Responsibilities:Influencer Strategy & Selection:Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.Partnership Development & Negotiation:Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.Campaign Execution & Management:Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.Relationship Management:Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.Performance Monitoring & Analytics:Track and monitor live campaigns,



ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.Cross-functional Collaboration:Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.Industry & Trend Analysis:Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.Reporting & Presentations:Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.Qualifications & Requirements:0-1+ years of experience in influencer marketing or digital partnerships, preferably in a quick-paced media or agency environment.Proven ability to lead influencer campaigns from ideation to execution.Strong negotiation skills and experience in influencer contract management.Excellent communication and relationship-building abilities.Data-driven mindset with a strong grasp of influencer marketing metrics and tools.Passionate about content, social platforms, and digital culture.

📌 Influencer Marketing Trainee (Maharashtra)
🏢 VidUnit
📍 Maharashtra