Business Development Executive
Corporate & B2B Sales | Crave by Leena
Location: Koramangala, Bengaluru
Employment Type: Full-time
Work Mode: Work from office + client meetings / field visits as required
Reports To: Head of Growth & Marketing / Founders
Compensation: ₹5–9 LPA + performance-linked sales incentives, depending on experience and track record

About Crave
Crave by Leena is a premium plant-based patisserie based in Bengaluru, specialising in celebration cakes, customised cakes, cupcakes, desserts and gifting.
We already serve a strong base of individual customers across Bengaluru and are now building a dedicated Corporate & B2B Sales vertical .
Your Mandate
Find new customers, create new opportunities and convert them into recurring revenue for Crave.

The Role
This is a proactive outbound business development role — not customer service and not an inbound sales position.
You will identify prospective companies and partners, find the right decision-makers, initiate conversations through calls, email, LinkedIn and meetings, understand requirements, create proposals, follow up consistently and close business.
You will own each opportunity from first contact through commercial closure and work to convert successful customers into recurring accounts.

Who You Will Sell To
1. Corporate Sales
Employee birthdays
Team celebrations
Office events
Client gifting
Employee gifting
Employee onboarding
Festival gifting
Recurring cake and dessert requirements
2. Events
Event planners
Wedding planners
Birthday planners
Venues
Decorators
Caterers
Corporate event agencies
3. HORECA & Institutions
Hotels
Restaurants
Cafés
Caterers
Coworking spaces
Clubs
Premium retailers
Relevant institutions
4. Partnerships
Premium consumer brands
Communities
Apartment associations
Wellness businesses
Other brands whose customers overlap with Crave
Within companies, you may work with HR, Admin, Procurement, Marketing, Employee Engagement, Workplace/Facilities teams, founders and business owners.

What You Will Own
1. Lead Generation & Prospecting
Build and continuously expand your own prospect database using:
LinkedIn
Google
Referrals
Business networks
Events
Industry directories
Other relevant prospecting sources
Identify the right decision-makers and create structured outbound activity through:
Phone calls
Email
LinkedIn
WhatsApp, where appropriate
In-person meetings

2.



Sales & Closing
Understand each customer's:
Requirement
Quantity
Budget
Occasion
Customisation needs
Dietary requirements
Commercial potential
Recommend the right Crave solution, coordinate proposals, samples and quotations, negotiate within approved commercial boundaries, and remain responsible for the opportunity until closure.

3. Pipeline & Account Development
Maintain a disciplined sales pipeline with the following clearly recorded:
Prospect
Decision-maker
Opportunity value
Sales stage
Next action
Follow-up date
Expected closing date
The job does not end with the first order.
You will be expected to build relationships with successful customers and identify recurring opportunities around:
Annual events
Employee birthdays
Festivals
Gifting calendars
Regular cake and dessert requirements
The Objective
Predictable, repeatable B2B revenue — not occasional bulk orders.

How You Will Be Measured
Your performance will be measured on:
Current B2B revenue and revenue versus target
New active accounts
Repeat B2B revenue
Qualified pipeline value
Average account value
Meetings with relevant decision-makers
Proposals sent
Proposal-to-order conversion
Follow-up discipline

Who We Are Looking For
We are looking for someone with 2–5 years of B2B sales / business development experience and a proven track record of generating business through outbound prospecting and personally closing accounts.
Experience in the following sectors is strongly preferred:
Corporate gifting
Food & F&B;
FMCG
Hospitality
Events
HORECA
Institutional sales
Premium consumer products
You Should Be
Strong at cold calling and prospecting
Confident in negotiation
Excellent at relationship building
Persistent with follow-ups
Comfortable speaking with senior corporate decision-makers
Comfortable working towards monthly revenue targets
Confident using CRM systems
Comfortable with Excel / Google Sheets
Strong in spoken and written English
Familiarity with Bengaluru's corporate, hospitality,



events or gifting ecosystem is a strong advantage.
Hindi or Kannada is helpful but not mandatory.
The Person We Want
You should be:
Commercially sharp
Organised
Persistent
Self-driven
Comfortable hearing "no"
Energetic about finding leads and opening doors
Comfortable with cold calling
Comfortable with client meetings across Bengaluru
Confident selling a premium product without competing only on price

This Role Is Not For You If...
This role will not suit someone who:
Expects leads to be handed over
Has worked primarily in inbound sales
Avoids cold calling
Avoids client visits
Treats sending a quotation as the end of the sales process
Is uncomfortable owning a sales target

What's In It For You
Join Crave at an important stage of growth and help build our Corporate & B2B business from the ground up .
You will:
Work closely with the founders and Growth team
Own the accounts and revenue you create
Have significant ownership of the B2B sales vertical
Build relationships with high-value corporate and institutional customers
Have the opportunity to take on larger commercial responsibilities as Crave grows in Bengaluru and expands beyond the city
And yes, you'll also be surrounded by cakes, desserts, new product launches and plenty of tasting opportunities.

Compensation & Benefits
Compensation
₹5–9 LPA + performance-linked sales incentives , depending on experience and demonstrated track record.
There is meaningful upside for strong overachievement against targets.
Benefits
Medical insurance
Provident Fund
Applicable statutory benefits
Employee meals during the working day
Crave product benefits as per company policy
Direct exposure to founders and senior leadership
Opportunity to build a new revenue vertical

How to Apply
Please apply with your CV and briefly include the following:
The B2B products/services you have sold
The share of business you generated yourself
Your individual revenue target and achievement
The largest B2B account you personally acquired
The decision-makers you have sold to
How you generate prospects
Confirmation that you are comfortable with cold calling and Bengaluru client visits
Your current CTC
Your expected CTC
Your notice period
We are particularly interested in candidates who can demonstrate that they have personally built a pipeline, opened new accounts and delivered measurable B2B revenue.

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