Meta Ads Marketing Executive

DSAND Nutrilabs Pvt. Ltd. | Indore, Madhya Pradesh | Full-Time

About DSAND Nutrilabs

DSAND Nutrilabs Pvt. Ltd. is a science-backed nutrition brand focused on developing and delivering quality nutrition products across B2C, D2C and B2B markets.

We are looking for a performance-driven Meta Ads Marketing Executive who can take ownership of digital advertising campaigns and help us generate qualified leads, increase product sales and drive measurable business growth.

The Role

We are looking for someone who understands that performance marketing is more than just running ads.

The ideal candidate should be able to develop advertising strategies, identify the right audiences, research keywords and competitors, create conversion-focused campaigns, analyze performance and continuously optimize campaigns to improve CPL, CPA, CTR, CVR and ROAS.

You will work across:

- Meta Ads – Facebook & Instagram
- Google Ads
- YouTube Ads
- WhatsApp Ads & Click-to-WhatsApp Campaigns
- Retargeting & Remarketing
- E-commerce / D2C Campaigns

Key ResponsibilitiesPerformance Marketing

- Plan, execute and optimize performance marketing campaigns.
- Manage campaigns focused on leads, sales, conversions and revenue growth.
- Monitor campaign budgets and ensure efficient ad spend.
- Optimize campaigns based on performance data and business objectives.

Strategy & Planning

- Develop result-driven advertising strategies and marketing funnels.
- Plan audience targeting, retargeting and remarketing campaigns.
- Conduct competitor and market research.
- Identify opportunities for improving customer acquisition and sales.

Keywords & Targeting

- Conduct keyword and search-intent research.




- Identify high-converting keywords and audiences.
- Optimize targeting to reduce CPL/CPA and improve ROAS.
- Analyze audience behavior and campaign trends.

Campaign Optimization

- Monitor CTR, CPC, CPM, CPL, CPA, CVR and ROAS.
- Conduct A/B testing of audiences, creatives, copy and campaigns.
- Optimize landing pages and conversion journeys.
- Identify underperforming campaigns and take corrective action.

Analytics & Reporting

- Track campaign performance and marketing KPIs.
- Prepare regular performance reports.
- Provide actionable insights, learnings and recommendations.
- Connect campaign performance with leads, sales and revenue.

What You Should Know

- Meta Ads Manager – Facebook & Instagram Ads
- Google Ads – Search, Display, YouTube & Performance Max
- WhatsApp Ads & Click-to-WhatsApp Campaigns
- Keyword Research & Competitor Analysis
- Conversion Tracking
- Meta Pixel
- Google Analytics 4
- Google Tag Manager
- A/B Testing
- Landing Page Optimization
- Lead Management & Retargeting
- Basic understanding of Ad Copy & Content
- Basic knowledge of AI tools is an advantage
- E-commerce / D2C marketing exposure is preferred

Tools

- Meta Ads Manager
- Google Ads
- Google Analytics 4
- WhatsApp Business
- Google Tag Manager
- Google Search Console
- Excel / Google Sheets
- Looker Studio
- CRM Tools

Creative Skills





Strong graphic design or video-editing expertise is not mandatory, but basic knowledge of:

- Ad creative concepts
- Content / ad copy
- Canva
- AI content tools
- AI video tools

will be an advantage.

Who We Are Looking For

We are looking for someone who is:

- Performance and results oriented
- Strong in analytical and problem-solving skills
- Comfortable working with data and marketing metrics
- Self-motivated and proactive
- Organized and detail-oriented
- Able to manage multiple campaigns
- Willing to learn and adapt to new advertising platforms and technologies
- Focused on generating measurable business results
- Ready to take ownership of campaigns and performance

Experience

1–4 Years

Strong freshers with practical knowledge, certifications or hands-on campaign experience may also be considered.

Location

Indore, Madhya Pradesh

Compensation

₹2.5 LPA – ₹5.5 LPA

- Performance Incentives
- Career Growth Opportunities

Reporting To

Growth Marketing Manager / AGM – Sales

Why Join DSAND Nutrilabs?

- High-impact performance marketing role
- Opportunity to work on multiple advertising platforms
- Performance-driven growth setting
- Exposure to D2C & e-commerce marketing
- AI-driven marketing opportunities
- Opportunity to work with a growing nutrition brand
- Career growth based on performance and ownership

How to Apply

Interested candidates can send their updated resume to:

[email protected]

Subject: Application – Meta Ads Marketing Executive

Join DSAND Nutrilabs and help turn data, strategy and advertising into measurable business growth.

Pay: ₹24,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Meta Ads Marketing Executive (India)
🏢 DSAND Nutrilabs
📍 India