Job Description:

1. Digital Marketing Strategy

· Develop and implement comprehensive digital marketing strategies.

· Plan monthly and quarterly digital marketing campaigns.

· Identify recent opportunities to increase brand visibility and customer acquisition.

· Monitor industry trends and competitor activities.

2. Social Media Management

· Manage company social media platforms including Instagram, Facebook, YouTube, Google Business Profile, and other relevant platforms.

· Prepare monthly content calendars.

· Coordinate with the creative team for posts, reels, videos, banners, and promotional content.

· Increase followers, engagement, reach, and overall online presence.

· Respond to and monitor customer engagement on social platforms.

3. Paid Advertising

· Plan, execute, and optimize Meta Ads and Google Ads campaigns.

· Manage advertising budgets and ensure effective utilization.

· Monitor CPL, CPA, ROAS, conversions, and campaign ROI.

· Conduct A/B testing and continuously optimize campaigns.

4. SEO & Website Management

· Develop and implement SEO strategies to improve website rankings.

· Monitor website traffic, keywords, and organic performance.

· Coordinate website updates, landing pages, offers, and promotional content.

· Work on Google Search Console, Google Analytics, and other analytics tools.

5.



Content & Campaign Management

· Plan campaigns for product launches, offers, festivals, events, and special promotions.

· Coordinate with graphic designers, video editors, photographers, influencers, and agencies.

· Ensure all marketing content follows the company's brand guidelines.

· Develop engaging content ideas based on customer behaviour and market trends.

6. Lead Generation & Sales Support

· Generate quality leads through digital channels.

· Coordinate with the sales/business development team for lead follow-up.

· Track leads from generation to conversion.

· Identify opportunities to improve conversion rates and customer acquisition.

7. Analytics & Reporting

· Prepare weekly/monthly digital marketing performance reports.

· Track campaign performance, traffic, engagement, leads, conversions, and revenue.

· Analyse data and provide recommendations to management.

· Maintain proper records of marketing budgets and campaign expenses.

8. Influencer & Online Marketing

· Identify and coordinate with relevant influencers and content creators.

· Plan influencer marketing campaigns and track their performance.

· Explore collaborations and local digital marketing opportunities.

📌 Digital Marketing Manager (Vadodara)
🏢 SANTUSHTI SHAKES PRIVATE
📍 Vadodara