This role is for one of the Weekday's clients
Min Experience: 2 years
Location: Gurgaon
JobType: Full-time
We are looking for a results-driven
Performance Marketing Associate (PMA)
to join our growth team. This role is ideal for someone who is highly analytical, execution-focused, and passionate about scaling digital campaigns with a strong emphasis on
CTWA (Click-to-WhatsApp Ads)
and
performance-driven marketing channels
. You will be responsible for planning, executing, optimizing, and reporting on paid marketing campaigns that drive qualified leads, conversions, and measurable ROI.
The ideal candidate has hands-on experience running paid campaigns, especially CTWA campaigns, understands funnel-based marketing, and thrives in a rapid-paced, data-driven environment.
Key Responsibilities
Plan, execute, and optimize
performance marketing campaigns
across platforms such as Meta (Facebook & Instagram), Google Ads, and other relevant paid channels.
Own and scale
CTWA (Click-to-WhatsApp) campaigns
, focusing on lead quality, cost efficiency, and conversion performance.
Continuously monitor campaign performance metrics including CTR, CPA, ROAS, CPL, and conversion rates, and take data-backed optimization actions.
Work closely with creative, content, and design teams to develop high-performing ad creatives, copies, and landing experiences aligned with campaign goals.
Perform A/B testing on creatives, audiences, bidding strategies, and funnels to improve campaign outcomes.




Manage budgets effectively, ensuring optimal allocation across channels to maximize ROI.
Track, analyze, and report campaign performance on a daily, weekly, and monthly basis, sharing insights and recommendations with stakeholders.
Collaborate with CRM and sales teams to ensure lead flow quality, follow-ups, and conversion tracking, especially for WhatsApp-based leads.
Stay updated with the latest trends, algorithm changes, and best practices in performance marketing and paid acquisition.
Required Skills & Qualifications
2–4 years of hands-on experience in
performance marketing or digital marketing roles
.
Strong practical experience with
CTWA (Click-to-WhatsApp Ads)
and lead-generation campaigns.
Proven expertise in running and optimizing
Meta Ads and Google Ads
.
Solid understanding of performance marketing metrics, funnels, attribution, and conversion tracking.
Experience with tools such as Google Analytics, Meta Ads Manager, Google Tag Manager, and CRM integrations is a plus.
Strong analytical mindset with the ability to derive insights from data and translate them into action.
Excellent communication and collaboration skills.
What We're Looking For
A performance-focused marketer who is comfortable owning numbers and outcomes.
Someone who can balance experimentation with scalability.
A proactive self-starter with a strong problem-solving attitude and attention to detail.

📌 Performance Marketing Associate (Haryana)
🏢 Weekday AI
📍 Haryana