This role is for one of the Weekday's clients
Min Experience: 5 years
Location: Pune
JobType: full-time
We are seeking an experienced
Programmatic Operations Specialist
with 5–10 years of hands-on expertise in programmatic advertising, campaign management, and marketing automation tools. This role is ideal for a data-driven, detail-oriented skilled who excels at building, optimizing, and scaling programmatic campaigns across diverse platforms—particularly
DV360
and
Adobe Campaign
. You will play a key role in driving media efficiency, improving campaign outcomes, and aligning programmatic strategies with broader marketing and business goals.
Key Responsibilities
1. Programmatic Campaign Management
Lead the end-to-end execution of programmatic campaigns, including planning, setup, trafficking, optimization, and reporting.
Build, manage, and optimize campaigns in
DV360
, ensuring alignment with performance KPIs such as CTR, CPA, ROAS, and viewability.
Troubleshoot campaign delivery issues, pacing discrepancies, tag implementation errors, and inventory-related challenges.
Manage remarketing, audience segmentation, frequency controls, and bid strategies to maximize efficiency.
2. Media Planning & Strategy
Collaborate with marketing, creative, and analytics teams to develop comprehensive programmatic media plans.
Recommend the right mix of channels, targeting tactics, formats, and budgets based on campaign objectives.
Conduct forecasting and scenario planning to guide investment decisions.
Stay updated on programmatic trends, platforms, and best practices to continuously improve media strategies.
3. Adobe Campaign Management
Work with
Adobe Campaign
to execute cross-channel marketing initiatives such as email, push, and automated journeys.




Integrate programmatic efforts with Adobe workflows to create cohesive customer experiences.
Ensure accurate audience ingestion, segmentation, and execution within Adobe Campaign.
Collaborate with CRM and marketing automation teams to ensure consistency across touchpoints.
4. Operations & Process Excellence
Maintain strong documentation across workflows, tagging structures, and campaign processes.
Enhance operational efficiency by identifying gaps in processes and introducing automation, templates, or new tools.
Ensure adherence to brand safety guidelines, privacy regulations, and measurement standards.
Evaluate campaign performance data to identify trends, insights, and optimization opportunities.
5. Cross-Functional Collaboration
Partner with internal teams—creative, content, analytics, CRM, and engineering—to deliver seamless execution.
Coordinate with external vendors, SSPs, and tech partners to explore new capabilities and maintain platform hygiene.
Provide guidance and mentoring to junior team members on programmatic best practices and platform functionalities.
Required Skills & Qualifications
5–10 years
of experience in programmatic advertising, media planning, and campaign operations.
Strong hands-on expertise in
DV360
and experience in building and optimizing full-funnel campaigns.
Deep understanding of
programmatic ecosystems
, including DSPs, SSPs, DMPs, audience targeting, and brand safety tools.
Working knowledge of
Adobe Campaign
, including workflows, segmentation, and execution.
Proven track record in analyzing campaign data and identifying actionable insights.
Excellent communication, project management, and cross-team collaboration skills.
Strong problem-solving mindset with the ability to manage multiple campaigns simultaneously.
Familiarity with HTML tags, tracking pixels, Google Tag Manager, and third-party measurement tools is a plus.

📌 Programmatic Operations (Maharashtra)
🏢 Weekday AI
📍 Maharashtra