This role is for one of the Weekday's clients
Salary range: Rs ******* - Rs ******* (ie INR ***** LPA)
Min Experience: 4 years
Location: Bangalore
JobType: full-time
We are seeking a Marketing Lead with a deep understanding of rural consumers, particularly middle-income audiences. This role is ideal for someone who is passionate about long-term brand building and shaping a strong, relatable brand identity through digital-first channels.
Role Overview
The Marketing Lead will own brand strategy and execution, with a transparent focus on connecting authentically with rural markets. You will drive brand communication entirely through digital platforms, ensuring consistency, relevance, and sustained brand recall over time.
Key Responsibilities
Define and execute a long-term brand strategy tailored to middle-income rural customers.
Build and strengthen brand identity, positioning, and voice across digital channels.
Lead digital brand communication through social media, online campaigns, and content-driven initiatives.




Design and execute viral and engagement-led marketing initiatives to increase reach and recall.
Drive B2C marketing efforts with a strong focus on storytelling and emotional connection.
Monitor brand performance, audience insights, and campaign effectiveness to refine strategy.
Collaborate with internal teams to ensure consistent brand representation across touchpoints.
Ideal Candidate Profile
Strong understanding of rural customer behavior, aspirations, and consumption patterns.
Passion for branding and a willingness to play the long game of brand building.
Proven experience in brand marketing, brand management, or digital-first marketing roles.
Comfortable leading brand communication primarily through digital and social platforms.
Strategic thinker with hands-on execution capability.
Skills
Brand Strategy & Positioning
Brand Building & Identity
Digital & Social Media Marketing
B2C Marketing
Online Branding & Brand Communication
Viral Marketing
Search Engine Marketing (SEM)

📌 Marketing Lead (Bengaluru)
🏢 Weekday AI
📍 Bengaluru