Full-Time | Remote
About iPromo
iPromo is a leading distributor of branded merchandise, corporate gifts, and promotional products, helping brands leave a lasting impression. We partner with companies of all sizes to create impactful, custom-branded experiences for their employees and clients.
Position Summary
We're looking for a
hands-on, data-driven Growth Marketing Manager
to own and scale our eCommerce acquisition and conversion engine. This is not a "strategy-only" role—you will
plan, launch, optimize, and measure campaigns across SEM, SEO, CRO, paid social, and product page creation.
What You'll Do
Own full-funnel performance marketing across
Google Ads (SEM), SEO, CRO, and Meta (Facebook/Instagram) ads.
Audit, design, and optimize
landing pages + product pages
to maximize conversion and revenue per visitor.
Run
structured A/B and multivariate tests
with clear hypotheses, controls, and measurable lifts.
Report on
CAC, ROAS, and LTV/CAC ratios
with actionable insights, not just numbers.
Collaborate with design, dev, and content teams to ensure SEO-friendly, conversion-optimized site architecture.
Who You Are
Proven operator
: You've directly managed
$100K+/month ad spend
and can point to
specific campaigns
where you reduced CAC or improved ROAS.
Analytical & technical
: Comfortable with
Google Analytics 4, Tag Manager, Looker Studio, and SEO tools (Ahrefs, SEMrush,
Screaming Frog, etc.)
.
Conversion obsessed
: You don't just drive traffic—you optimize the on-site experience (CRO, landing pages, product detail pages).
Hands-on
: You've built, launched, and scaled campaigns yourself—not just overseen agencies.
eCommerce focused
: Direct experience in
multi-SKU eCommerce
or marketplace businesses.
Must-Have Experience
Running
Google Ads + Meta Ads
with measurable ROI improvements.
Executing
technical + content SEO
that drove revenue, not just rankings.
Designing and testing
landing pages + product pages
that increased CVR.
Using
CRO frameworks
(A/B testing, user journey analysis).
Reporting growth metrics tied to
revenue and profit, not vanity metrics.
How We Filter
If you apply, be prepared to answer
5 specific, practical questions
on SEM, SEO, CRO, landing page optimization, Google Ads, and Meta Ads.
Generic answers will disqualify you.
?
This role is for doers, not overseers.
If you thrive on digging into data, testing relentlessly, and proving impact with hard numbers, you'll fit right in.
Why Join iPromo?
Fast-paced, cooperative culture with room to innovate
High-impact role with visibility across marketing and leadership teams
Opportunity to lead and grow a full-funnel digital marketing program
📌 Ecommerce Growth Marketing Manager (Delhi)
🏢 iPromo
📍 Delhi