21 Aug
|
Lenskart
|
Haryana
Job description
Product & Revenue Lead - Online
Department:
Online Business
Location:
Gurugram, India
About Lenskart
Lenskart is India's fastest-growing eyewear brand, disrupting the industry with innovative design, digital-first strategies, and a strong omnichannel presence. We are a
global eyewear tech company
committed to helping people see better through a relentless focus on
customer experience
and operational excellence.
Role Overview: Own the Global P&L;
We are seeking a
high-impact Global Online Business Leader
to own and aggressively drive the Online P&L; for
India and our global footprint
.
This strategic role demands a leader who can deliver high-velocity growth through a
holistic strategy
encompassing:
Performance Marketing Excellence
Marketplace & Quick Commerce Expansion
A
Category-Led, Consumer-Backward
mindset
The leader will oversee regional online teams, ensuring a cohesive, compelling, and globally consistent online presence across all markets.
Key Responsibilities
1. Strategic P&L; & Business Roadmap
Ownership:
Own the end-to-end Online P&L; for all channels and geographies.
Strategy:
Define and execute a holistic online growth roadmap by rigorously
working backward from consumer needs
to build creative, category-leading solutions.
Channel Integration:
Integrate marketplace and quick commerce strategies into the overall business plan to capture new growth opportunities and customer segments effectively.
2. Performance Marketing & Channel Leadership
Acquisition & Retention:
Drive aggressive customer
acquisition, retention, and reactivation
strategies across all digital channels (Meta, Google,
Affiliates, Programmatic, etc.).
ROI Optimization:
Lead internal performance marketing teams and agency partners to ensure
high ROI campaigns
and optimize media spends based on
LTV
and sophisticated audience cohorts.
E-commerce Scale:
Develop and scale strategies for key marketplace and quick commerce platforms, managing relationships and optimizing presence to maximize sales velocity.
3. Team & Global Oversight
Leadership:
Lead regional online channel teams, providing strategic direction and operational support to drive localized revenue targets.
Consistency:
Ensure market-specific growth is accelerated while maintaining
global brand, operational, and tech consistency
.
4. Digital Product & UX Optimization
Experience:
Collaborate closely with product and tech teams to create a
best-in-class online experience
across Lenskart's digital assets (web/app).
Conversion:
Drive continuous experimentation and
A/B testing
to dramatically improve conversion rates, engagement, and retention metrics.
5. Analytics & Growth Operations
Data-Driven Decisions:
Monitor key performance dashboards and funnel metrics daily/weekly to inform rapid, data-driven decisions.
Forecasting:
Lead growth forecasting, sophisticated customer segmentation,
and hyper-targeted audience strategies to power scalable marketing efforts.
6. Cross-functional Collaboration
Unification:
Work closely with supply chain, category, CX, merchandising, and creative teams to ensure a
unified customer journey
and seamless operational execution across all online touchpoints.
Job requirements
P&L; Responsibility:
A proven history of managing the complete income and expense statement for a large-scale digital business, with a focus on sustainable profit and aggressive revenue growth.
Product-Driven Customer Experience:
The ability to lead technical teams to build digital features that simplify complex buying decisions, such as virtual fitting tools and seamless try-on experiences.
Strategic Marketing Oversight:
Expertise in managing large advertising budgets across search engines and social media, ensuring the cost to acquire a customer is balanced against their long-term value.
Multichannel Distribution:
Practical experience scaling sales through company-owned websites, mobile applications, third-party marketplaces, and rapid-delivery platforms.
Customer Experience focus:
The skill to analyze complex customer data to identify friction points in the digital journey and implement rapid improvements to drive customer experience online.
Cross-Functional Leadership:
A track record of aligning diverse departments—including supply chain, creative design, and engineering—to ensure a consistent customer experience across different global regions.
All done!
Your application has been successfully submitted!
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📌 Product & Revenue Lead - Online (Haryana)
🏢 Lenskart
📍 Haryana