This role is for one of the Weekday's clients
Min Experience: 2 years
Location: Bengaluru
JobType: full time
We are seeking a
CRM Campaign Manager
to lead customer lifecycle and retention initiatives, focusing on designing, executing, and optimizing campaigns that drive engagement, repeat purchases, and long-term loyalty. This role involves managing CRM platforms, building effective customer journeys, and implementing targeted communication strategies to strengthen customer relationships.
Key Responsibilities
Operate and manage
CRM platforms
such as WebEngage, CleverTap, or MoEngage across SMS, WhatsApp, email, and app notifications.
Own
customer segmentation
and lifecycle journeys, covering onboarding, engagement, retention, and reactivation.
Plan, execute, and optimize
CRM campaigns
aligned with business objectives, store promotions, and local events.
Design and run
A/B tests and experiments
to improve open rates, CTR, conversions, and retention metrics.
Collaborate with design, content, product, and operations teams to ensure timely and relevant customer communication.
Track, analyze, and report




campaign performance metrics
, including delivery rates, open rates, CTR, repeat rates, and ROI.
Maintain
monthly CRM calendars
aligned with launches, offers, and seasonal campaigns.
Ensure
data hygiene
, audience accuracy, and adherence to best practices in customer engagement.
Required Experience & Skills
2–6 years
of hands-on experience in CRM, lifecycle marketing, or retention marketing.
Strong expertise in
CRM platforms
and customer segmentation at scale.
Data-driven mindset with the ability to
translate insights into actionable campaign strategies
.
Comfortable working in
rapid-paced, cross-functional environments
.
Bonus: Experience in
retail, FMCG, or consumer internet businesses
.
Key Skills
CRM & Customer Lifecycle Management
Campaign Planning & Execution
Customer Segmentation & Retention Strategies
MoEngage / CleverTap / WebEngage
Loyalty & Engagement Campaigns
Data Analysis & Performance Reporting

📌 Crm Campaign Manager (Bengaluru)
🏢 Weekday AI
📍 Bengaluru