Content Marketing lead
Location: Gurgaon (Work from Office)
Function: Growth / Marketing
Reporting to: Growth Leadership
About Everhope Oncology
Everhope Oncology is building a new standard of cancer care—one that combines clinical excellence with deeply human, patient-first experiences. Content plays a critical role in building trust, educating patients and caregivers, and supporting growth across digital, clinical, and offline touchpoints.
Role Overview
We are looking for a Content Marketing Lead to own and scale Everhope's end-to-end content charter across digital, clinical, and offline channels.
This is a high-ownership role. You will be responsible not just for creating content, but for setting the strategy, managing agencies, coordinating cross-functionally (doctors, growth, product), and ensuring content directly drives brand trust, patient acquisition, and engagement.
This role sits at the intersection of brand, growth, and care.
Key Responsibilities
1. Content & Communication Strategy
Own Everhope Oncology's omni-channel content strategy, aligned with brand positioning, business goals, and patient needs
Define core narratives, messaging frameworks, and content priorities across the funnel (awareness → consideration → conversion → retention)
Use market research, patient insights, and competitive analysis to continuously refine content direction
2. Content Production & Execution (End-to-End Ownership)
You will own planning, quality, and outcomes across the full content spectrum:
Doctor-led video content
Oversee end-to-end video production (topic selection, scripting, shoot planning, edits) in collaboration with external video agencies
Work closely with doctors and internal stakeholders to ensure accuracy, empathy, and clarity
Website,



landing pages & campaign creatives
Own content structure and quality for marketing pages, performance campaigns, and SEO-driven assets
Partner with agencies (e.g. SEO/content vendors) while retaining final editorial ownership
Patient stories & testimonials (static + video)
Build a pipeline for patient stories, outcomes, and case narratives
Ensure consent, sensitivity, and credibility while translating impact into content
User reviews & reputation content
Drive systematic publishing and amplification of patient reviews on platforms like Google and Practo
In-clinic & offline content
Own all clinic-facing and offline materials (standees, posters, brochures, presentations, decks)
Ensure strong alignment between digital promise and on-ground experience
Webinars & educational sessions
Plan and manage doctor-led webinars and educational events in coordination with agencies and internal teams
3. Social Media & Organic Growth
Own Everhope Oncology's social media presence across Instagram, Facebook, YouTube, and LinkedIn
Manage and guide external social media agencies with transparent briefs, calendars, and performance expectations
Ensure consistent brand voice while driving growth on key organic metrics (reach, engagement, followers, saves)
4. Agency & Team Management
Manage external partners across video, social, SEO, and design—strategy and quality stay in-house




Build and manage an internal content pod over time (designers, writers, freelancers)
Establish clear workflows, content calendars, review cycles, and quality benchmarks
5. Performance Tracking & Optimization
Track and report on content impact across metrics such as:
Organic traffic and SEO performance
Engagement, CTRs, lead quality, and conversion support
Contribution to organic and assisted business
Use data to prioritize content bets and continuously improve ROI
What We're Looking For
Experience & Skills
5–8 years of experience in content marketing, brand, or growth roles (B2C-first experience required)
Strong experience managing agencies and cross-functional stakeholders
Proven ability to handle video, social, web, SEO, and offline content together—not in silos
Excellent writing, editing, and storytelling skills with high attention to detail
Comfort working in ambiguity and building systems from scratch
Nice to Have
Prior experience in healthcare, wellness, or patient-facing brands
Experience in 0→1 or early-stage environments
Understanding of performance marketing and funnel-driven content
What This Role Is (and Is Not)
This role is:
A content owner, not just a producer
Strategic + executional
Central to brand trust and growth outcomes
This role is not:
A pure copywriting role
A social-media-only role
A low-ownership coordination role
What We Offer
High ownership and the opportunity to shape a category-defining healthcare brand
Direct exposure to founders and senior leadership
The chance to build content systems and teams from the ground up
A performance-driven, non-hierarchical culture with real business impact

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