Key Result Areas
- Trade Marketing Strategy Execution –
Implement and drive regional trade marketing plans
effectively to support business growth.
- Sales Growth Contribution – Enhance product
visibility and drive promotions to achieve targeted sales
growth.
- Retailer &
Distributor Engagement – Strengthen relationships with
trade partners to improve brand presence and trade
participation.
- Merchandising
& POSM Deployment – Ensure proper placement and
utilization of POS materials to maximize impact.
- Market Analysis & Competitive
Insights – Monitor market trends,competitor activities,
and consumer preferences to refine strategies.
- Budget Utilization & ROI – Optimize
trade marketing spend and assess the return on investment for
promotional activities.
- Cross-functional Collaboration – Work closely with sales,
marketing, and distribution teams to align trade initiatives with
business goals.
- Compliance & Process Adherence – Ensure all trade
marketing activities adhere to company policies and regulatory guidelines.
Requirements
- 3-5 years of experience in trade marketing, sales,
or retail marketing, preferably in the FMCG or dairy
industry.
- Strong understanding of
regional trade dynamics, retailer behavior, and channel
marketing strategies.
- Excellent
analytical skills with proficiency in data interpretation and
reporting.
- Strong communication,
negotiation, and relationship management skills.
- Ability to work in a fast-paced setting and manage
multiple projects simultaneously.
- Proficiency in Microsoft Office (Excel, PowerPoint,
Word)
- Willingness to travel
frequently within the assigned region.
- Experience of working closely with Sales & Marketing Team