Description
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Experience: 2+ yrs
Location: Kolkata, West Bengal, India, Chandannagar, West Bengal, India
Job Type: Full time

We are looking for a proactive Regional Offline Marketing Executive to drive localized marketing initiatives and strengthen brand presence across regional markets. The role will involve planning and executing on-ground campaigns, exhibitions, dealer activities, product launches, roadshows, and other field marketing programs that generate awareness, engagement, and qualified leads.
The ideal candidate should be hands-on, highly organized, comfortable working with multiple stakeholders, and capable of converting broader marketing objectives into effective local-market execution.

Requirements
Key Responsibilities
- Develop and execute localized offline and field marketing campaigns aligned with business and brand objectives.
- Research regional market trends, customer preferences, competitor activities, and local growth opportunities.




- Plan and execute exhibitions, trade fairs, dealer meets, product launches, roadshows, farmer meetings, demonstrations, and other activations.
- Generate qualified leads through field marketing, events, rural activations, demonstrations, and dealer-led campaigns.
- Work closely with dealers, distributors, and regional sales teams to execute local marketing initiatives.
- Manage dealer showroom branding, signage, POS materials, promotional merchandise, and other offline assets.
- Coordinate with agencies, vendors, event organizers, media partners, and other external stakeholders.
- Support local PR, media partnerships, sponsorships, community outreach, and co-branded initiatives.
- Ensure consistent brand messaging and visual identity across all offline touchpoints.
- Develop regional campaign materials, marketing toolkits, activation plans, and execution guidelines.
- Manage campaign budgets and ensure activities are

📌 Marketing (Kolkata)
🏢 Weekday AI
📍 Kolkata