SOCIAL MEDIA MANAGERHybrid Role | Office: Burari, North Delhi
Position: Social Media Manager
Work Mode: Hybrid
Location: Burari, Delhi
Employment Type: Full-Time

About the Role
We are looking for a highly creative, trend-sensitive and execution-oriented Social Media Manager who understands that social media is not simply about posting content — it is about building attention, creating conversations and turning content into growth.
The ideal candidate should have a strong understanding of Instagram algorithms, viral/trending Reels, content psychology, audience behaviour and social media growth strategies.
You will be responsible for developing the social media strategy, identifying content opportunities, coordinating with the creative team and ensuring that every piece of content is purposeful, relevant and capable of generating strong engagement.

Key Responsibilities1. Social Media Strategy
Develop and execute comprehensive social media strategies across Instagram and other relevant platforms.
Build monthly and weekly content strategies aligned with brand objectives.
Identify content pillars, recurring formats, campaign themes and growth opportunities.
Continuously analyse what is working and modify the strategy accordingly.
Develop strategies specifically focused on reach, engagement, followers, brand positioning and conversions.
2. Instagram & Algorithm Expertise
Stay highly updated with Instagram algorithm changes, ranking signals and emerging platform features.
Understand what drives Reel reach, watch time, retention, shares, saves, comments and profile visits.
Identify trending audio, formats, hooks, editing styles, transitions and content structures.
Understand why certain Reels go viral and translate those learnings into original brand content.
Track trends early and ensure the brand participates before the trend becomes saturated.
3. Viral & Creative Content
Constantly generate fresh, unconventional and highly engaging content ideas.
Develop strong first 1–3 second hooks for Reels.
Create concepts designed around curiosity, emotion, relatability, controversy, aspiration, education and entertainment.
Think beyond conventional promotional content.
Develop content that people actually want to watch,



share and save.
Convert trends into original brand-specific content rather than blindly copying them.
4. Content Creation Operations
Work closely with the creative, graphic design, video editing, photography and production teams.
Brief the creative team clearly on concepts, references, scripts, hooks, visual direction and deliverables.
Coordinate the complete content production cycle from idea → script → shoot → editing → approval → publishing.
Maintain quality and consistency across all social media content.
Ensure content is delivered on time according to the content calendar.
Take ownership of execution instead of simply delegating tasks.
5. Content Calendar & Publishing
Create and manage weekly/monthly content calendars.
Plan Reels, carousels, static posts, Stories and campaign content.
Maintain a healthy balance between trending, educational, aspirational, entertaining and conversion-oriented content.
Ensure consistent publishing without compromising quality.
Optimise captions, hashtags, keywords, covers, posting formats and CTAs where relevant.
6. Analytics & Growth
Regularly monitor social media performance and identify growth patterns.
Track metrics including:
Reach
Views
Watch Time
Retention
Shares
Saves
Comments
Engagement Rate
Profile Visits
Follower Growth
Leads/Conversions
Conduct regular content performance reviews.
Identify winning formats and develop repeatable content series around them.
Use data to improve creative decisions rather than relying purely on assumptions.
What We Are Looking For
The ideal candidate should be:
Extremely creative
Highly active on Instagram and genuinely understands the platform
Obsessed with trends, Reels and viral content
Strong in content strategy and storytelling
Excellent at identifying what makes content engaging




Comfortable working with creative teams
Strong in communication and coordination
Proactive rather than instruction-dependent
Fast at identifying and executing opportunities
Comfortable experimenting with new formats
Data-aware and performance-oriented
Capable of balancing creativity with business objectives
Must-Have Skills
Essential:
Strong understanding of Instagram
Proven knowledge of Reels and viral content
Understanding of Instagram algorithm & content distribution
Content strategy development
Social media management
Trend research
Content planning
Creative ideation
Team coordination
Performance analytics
Basic understanding of video/content production
A strong advantage:
Experience managing a brand's Instagram account
Experience growing an account organically
Understanding of Meta Business Suite
Experience with Reels scripting
Understanding of basic video editing principles
Experience working with designers, editors and photographers
Portfolio demonstrating successful social media work
Significant: This Is NOT a Conventional Social Media Job
We are not looking for someone whose primary responsibility is simply posting content.
We are looking for someone who can look at a brand and say:
“This is what we should create. This is why people will watch it. This is how we make it better. And this is how we turn it into a series.”
You should be able to think like a creator, operate like a strategist and execute like a manager.

Location & Working Model
Hybrid Role — Burari, Delhi
The candidate should be comfortable working from the office when required for:
Content planning
Creative meetings
Shoots
Production coordination
Campaign planning
Team reviews
Brand strategy sessions
Remote working may be permitted depending on operational requirements and performance.

How to Apply
Candidates should share:
1. Updated CV
2. Portfolio / Instagram accounts managed
3. Examples of Reels or campaigns you have worked on
4. Briefly tell us: What makes a Reel go viral?

Inbox, Call @ (phone hidden) or Mail @

We are looking for creators who understand attention — not just algorithms.

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