Job Description:

- Own the paid marketing strategy across Meta, Google and affiliate channels, with explicit accountability for D2C sales and marketing efficiency.

- Plan monthly media spends, platform allocation and sales projections in line with business targets.

- Manage day-to-day campaign performance, budget pacing, bidding and optimisation across Meta and Google.

- Continuously test audiences, creatives, messaging and campaign structures to improve ROAS, CAC and conversion.

- Plan and execute the digital sales and promotional calendar around launches and key commerce moments.

- Ensure tracking, GA4, Google Merchant Centre, pixels, product feeds and other essential digital infrastructure remain accurate and healthy.

- Work closely with the creative team to develop and refresh performance-led ad creatives and copy.

- Monitor competitors, category trends and platform changes and bring relevant learnings into the growth plan.

📌 C (Mumbai)
🏢 Acme Services Private
📍 Mumbai