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Experience: 4+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a commercially driven Business Lead to take end-to-end ownership of a growing consumer brand. This role is designed for an entrepreneurial leader who can think like a founder while leveraging established teams and resources across creative, performance marketing, technology, ecommerce operations, and business development.

You will be accountable for the brand's strategy, P&L;, growth, profitability, customer journey, and day-to-day business decisions. The ideal candidate combines solid analytical thinking with hands-on execution and is comfortable making decisions in an evolving, high-growth workplace.

Requirements

Key ResponsibilitiesP&L; & Business Ownership

- Take complete ownership of the brand's P&L;, including revenue, margins, profitability, and growth.
- Develop business plans and strategies to achieve sustainable revenue and profitability targets.
- Monitor business performance and identify opportunities, risks, and areas requiring intervention.
- Balance top-line growth with healthy margins and long-term business value.

Brand & Growth Strategy
- Define the brand's overall strategy, priorities, positioning, and growth roadmap.
- Develop customer acquisition and retention strategies across relevant channels.
- Analyze customer behavior, market trends, and competitive activity to identify growth opportunities.
- Work with performance marketing, creative, ecommerce, and technology teams to execute growth priorities.




- Build and optimize the customer journey from acquisition through retention.

Product & Merchandising
- Provide strategic direction on product launches, assortment, merchandising, and portfolio priorities.
- Identify products or categories to launch, scale, improve, or discontinue.
- Use customer and commercial data to guide product and merchandising decisions.
- Ensure product strategy remains aligned with customer demand and profitability objectives.

Pricing & Unit Economics
- Own pricing strategy, promotional decisions, and commercial levers.
- Monitor unit economics, contribution margins, customer acquisition costs, and profitability.
- Develop strategies to improve margins without compromising sustainable growth.
- Evaluate promotional and pricing initiatives based on measurable business impact.

Cross-Functional Leadership
- Direct shared teams across creative, performance marketing, ecommerce operations, technology, and business development.
- Establish explicit priorities, expectations, and success metrics for cross-functional teams.
- Influence teams without relying solely on formal reporting relationships.
- Ensure effective execution of strategic initiatives across functions.

Performance & Leadership Reporting




- Track key business and growth metrics and translate data into actionable insights.
- Prepare regular performance updates covering brand health, opportunities, risks, and future plans.
- Present recommendations and business performance to senior leadership.
- Continuously evaluate initiatives and adjust priorities based on results.

What's Makes You a Great Fit
- 4+ years of relevant experience in D2C, ecommerce, consumer brands, business management, growth, or related roles.
- Proven experience owning or significantly contributing to P&L; and business performance.
- Strong understanding of revenue growth, profitability, margins, and unit economics.
- Experience developing and executing brand and growth strategies.
- Robust understanding of customer acquisition, retention, pricing, promotions, and merchandising.
- Highly analytical approach with the ability to make decisions based on data rather than assumptions.
- Comfortable working with AI-powered tools to improve productivity, research, analysis, and decision-making.
- Strong cross-functional leadership and stakeholder-management skills.
- Ability to influence teams without direct authority and drive execution through clarity and accountability.
- Comfortable operating in ambiguous, fast-changing environments and creating processes where none exist.
- Entrepreneurial mindset with the ability to move seamlessly between strategic planning and hands-on execution.
- Strong commercial judgment, ownership mentality, and focus on measurable business outcomes.

📌 Business Lead (Mumbai)
🏢 Weekday AI
📍 Mumbai