Description
Roles & responsibilities
We are seeking a detail-oriented Senior Analyst – Email Marketing to manage the execution, optimisation, and reporting of email marketing campaigns. The role requires expertise in marketing automation platforms, audience segmentation, campaign operations, and performance analytics, while collaborating with cross-functional teams to deliver data-driven campaigns that enhance engagement, nurture leads, and support business growth.
This role is for you if you have the below
•Build, test, and deploy end-to-end email marketing campaigns across multiple business and marketing initiatives.
•Develop and execute audience segmentation strategies to improve targeting, engagement, and campaign effectiveness.
•Create and manage automated email nurture journeys aligned to buyer personas and lifecycle stages.
•Build agile and static audience lists while maintaining data quality, compliance, and governance standards.
•Design and implement email workflows, trigger-based communications, and lead nurturing programs within marketing automation platforms.
•Conduct quality assurance testing, including personalisation, rendering, links, and deliverability checks prior to deployment.
•Monitor and optimise campaign performance through A/B testing, engagement analysis, and conversion tracking.
•Prepare regular campaign performance reports and dashboards with actionable insights and recommendations.
•Collaborate with marketing, sales, CRM, and analytics teams to align audience strategies and campaign objectives.
•Manage email deliverability, sender reputation, suppression management, and adherence to marketing best practices.
•Support lead scoring, lead lifecycle management, and marketing automation enhancements.
•Identify opportunities to improve email marketing processes, automation efficiency, and overall campaign ROI..
Educational qualifications
MBA in Marketing or similar area of study.
Work experience
The candidate must have to 3-4 years of releva
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