The role plays a critical part in building our brand in the digital space through the day-to-day management of KPMG Canada’s official social media channels including (but not limited to) LinkedIn, Twitter, Instagram YouTube.
Community Management
- Schedule posts, monitor and respond to basic inquiries posted to official KPMG social media accounts.
- Collect and deliver insights from the social media conversation back into KPMG.
Social Media Monitoring
- Use the social media monitoring tools for the early identification of emerging industry trends, potential threats and opportunities, providing feedback and alerts.
- Collaborate with Social Media Community Coordinator on development of campaign and program-based social media monitoring reports for Canada marketers and communicators.
Research
- Scan social media communities for engagement opportunities for KPMG senior leaders.
- Skim through the competitor's social media channels and share a report highlighting the posts performance and key topics.
- Collect insights from social conversations that could be used to inform the development of engaging social media content.
Social Media Reporting
- Development of monthly analysis report within agreed timeframe and with complete accuracy
- Produce and deliver social media flash alert on a timely basis for marketers and other stakeholders
Risk Management
- Ensure compliance with Risk policies and process in content posting and response.
- Early identification of potential risk issues that may impact the KPMG brand and ensure that relevant stakeholders are immediately engaged, and appropriate response mechanisms are used.
- Ensure quality standards and guidelines are being properly and consistently adhered to.
This role is for you if you have the below
Educational qualifications
Graduate / Post Graduate in relevant field
Work experience
The candidate must have to 0-1 year of relevant experience in managing social media communities for B2B or B2C companies.
Mandatory technical & functional skills
Project and Team management exposure
- Credible record of operating as part of a team
- Experience in the measurement and analysis of social media and/or website performance.
- Excellent written communication and data interpretation skills to prepare and present
Preferred technical & functional skills
- Strong organizational skills and attention to detail.
- Post-secondary degree or diploma in Marketing or Digital Marketing.
- Proficient in Microsoft Excel, PowerPoint and Word.
- Proficiency in French is an asset.
- Familiarity with generative AI and AI agents
Key behavioural attributes/requirements
- Excellent / strong English communication skills (written and spoken)
- Excellent attention to detail is a must
- A professional and organized approach to work and a strong team player
- Strong interpersonal skills and experience working in a team
- Working to strict deadlines and flexibility in time management
- Drive and commitment to deliver a high-quality service to the KPMG network
- Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations
- Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders
- Comfort with wide variety of cultural differences and skill sets and ability to work a versatile schedule to interact with colleagues in other time zones around the world
Responsibilities
Content publishing:
- Uploading documents, content and links to the external website
- Working within agreed SLAs
- Uploading content assets and creating web pages accordingly
- Uploading and amending imagery as required
- Making bulk content and metadata changes
- Building pages according to KPMG design standards and incorporating content as required
- Applying metadata to uploaded content and content assets
- Assisting the digital marketing team with data collection and reporting
Preferred technical & functional skills
- AEM 6.5/ AEM Cloud
- Familiarity with generative AI and AI agents
- Not mandatory but good to have knowledge of HTML and CSS
- Good understanding and experience of other content management systems a plus
- Competent knowledge of SEO, usability and web accessibility principles
Qualifications
Educational qualifications
Bachelor’s degree in Computer Science or similar area of study.
Work experience
The candidate must have to 0-1 year of relevant experience in a similar role, particularly in a professional services firm/IT company/internal portal/content teams within key technology companies/procurement function.
Project and Team management exposure
- Credible record of operating as part of a team
- Problem solving skills; ability to drive through to an outcome in circumstances of complexity and ambiguity.
- Goal driven - should be focused on helping clients meet their requirements.
Key behavioural attributes/requirements
- Excellent / strong English communication skills (written and spoken)
- Excellent attention to detail is a must
- A professional and organized approach to work and a strong team player
- Strong interpersonal skills and experience working in a team
- Working to strict deadlines and flexibility in time management
- Drive and commitment to deliver a high-quality service to the KPMG network
- Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations
- Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders
- Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world