Role: AM/Manager - Influencer Marketing

Key Responsibilities:
1. Ecommerce Influencer Strategy: Plan and execute influencer strategies aligned with launches
and sale events.
2. Influencer Management: Identify, onboard, negotiate and manage beauty creators and agencies.
3. Performance & Affiliate Marketing: Drive sales using affiliate links, coupon codes and attribution
models.
4. Marketplace Campaigns: Execute campaigns across Amazon, Nykaa, Flipkart, Myntra, Blinkit
and Purplle.
5. Content Coordination: Work with creators and internal teams to deliver high-quality content.
6. Analytics & Reporting: Track ROAS, CPA, revenue, engagement and creator performance.
7. Budget Management: Manage campaign budgets and optimize ROI.
KPIs
8.



Revenue from influencer campaigns, ROAS, creator-attributed sales, affiliate revenue,
engagement, customer acquisition, CPA, and campaign execution.

Required Skills:
• 4–8 years in influencer marketing (Beauty/Fashion/D2C preferred).
• Robust marketplace knowledge (Amazon, Nykaa, Flipkart, Myntra, Blinkit, Purplle).
• Experience with affiliate marketing, reporting, analytics and stakeholder management.

Interested candidates can share their profile on [email protected]

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