Company Description:
As a leading global investment management firm, AB fosters diverse perspectives and embraces innovation to help our clients navigate the uncertainty of capital markets. Through high-quality research and diversified investment services, we serve institutions, individuals, and private wealth clients in major markets worldwide. Our ambition is straightforward: to be our clients’ most valued asset-management partner.

Team Overview
The digital marketing team within AB’s Client Group is looking for an experienced Digital Marketing Analytics professional to support ongoing digital marketing activities. This role will provide valuable analysis and insight to better leverage AB’s digital capabilities, and to quantify the impact of AB’s digital marketing strategies. Based within the digital team, this role will support digital program owners, channel marketers, and investment writers across various activities including content marketing, email campaigns, digital advertising and social media.



This individual will help develop key measurement strategies and governance to ensure consistency in reporting and analysis across digital touch points.
Job Description
Specific responsibilities include but are not limited to:
- Experience working in collaborative environments requiring communication and feedback from multiple partners and stakeholders. Including: Business Sponsors, Marketing, Front-End Development, Back-End Development, QA, Production, Content, Strategy and Design
- Work closely with business stakeholders, marketing and digital teams to support digital initiatives and campaigns by:
- Understanding and formulating the business questions data analyses will answer
- Translating business requirements into data analyst requirements
- Leading and providing appropriate analysis and actionable insights
- Be responsible for analytics reporting and insight in accordance with core KPIs, developing and delivering a range of reporting capabilities to highlight the effect

📌 Marketing Analytics and Insights Lead (Pune)
🏢 AllianceBernstein
📍 Pune