Job Description Position Title: Manager – Social Media n Department: Media Department n Organization: MIT Art, Design and Technology (MIT ADT) University n Location: MIT ADT University, Vishwa Rajbaug, Loni Kalbhor, Pune, Maharashtra n Employment Type: Full-time n Position Overview n MIT ADT University is seeking an experienced, creative, and data-driven Manager – Social Media to lead the university's digital presence and strategic social engagement. Operating within the Media Department, the incumbent will be responsible for conceptualizing, executing, and optimizing end-to-end social media strategies across all major platforms (Instagram, LinkedIn, YouTube, Facebook, X, etc.). n This role requires a balance of brand storytelling, campus coverage, reputation management, and lead-generation campaigns during admissions cycles. The ideal candidate will bridge academic excellence with contemporary content trends to engage prospective students, current undergraduates, alumni, and industry partners. n Key Responsibilities n 1. Social Media Strategy & Brand Building n n Develop and execute a multi-channel social media roadmap aligned with the university's broader branding and marketing objectives. n Maintain and uphold brand guidelines across all social channels, ensuring a consistent tone, high visual standards, and messaging integrity. n Conceptualize creative campaigns to highlight university milestones, research achievements, campus events, cultural festivals (e.g., Personafest), and student success stories. n n 2. Content Creation & Campaign Execution n n Oversee a team of content creators, graphic designers, copywriters,



and video editors to produce engaging original content (Reels, Shorts, carousels, live streams, and long-form video). n Collaborate with the Admissions & Digital Marketing teams to design and deploy organic and paid social campaigns aimed at driving student enrollments. n Plan and execute coverage for live campus events, guest lectures, convocations, and VIP visits in real-time. n n 3. Community Management & Reputation n n Monitor active conversations, mentions, and direct messages across channels; ensure timely responses to queries from prospective students and parents. n Manage online brand reputation by proactively monitoring sentiment and resolving complaints or negative press in coordination with University Leadership and Public Relations. n n 4. Performance Analytics & Insights n n Track, analyze, and report key social media performance metrics (reach, engagement, CTR, conversion rates, follower growth) on a weekly and monthly basis. n Utilize social listening tools and platform analytics to identify emerging digital trends, audience behavior shifts, and continuous improvement opportunities. n n 5. Leadership & Collaboration n n Work closely with internal stakeholders—including the School of Design, College of Engineering,



International School of Broadcasting & Journalism (ISBJ), and Executive Leadership—to source stories and promote department-specific initiatives. n Manage student ambassador networks and social media interns, leveraging student-led content for authentic campus storytelling. n n Qualifications & Experience n n Education: Bachelor's or Master's degree in Journalism, Mass Communication, Digital Marketing, Media Management, or a related field. n Experience: 5 to 8 years of professional experience in social media management, with at least 2–3 years in a managerial or team lead role. n Prior experience in Higher Education, EdTech, or large-scale media agencies is highly preferred. n n Key Skills & Competencies n n Technical Proficiency: Expert knowledge of native analytics tools (Meta Business Suite, LinkedIn Page Analytics, YouTube Studio, X Analytics) and social management tools (e.g., Hootsuite, Sprout Social, Buffer). n Creative Eye: Strong visual sense for video production, reel trends, graphic aesthetics, and editorial copywriting. n Data-Driven Mindset: Ability to convert analytics data into actionable social campaign strategies. n Communication: Exceptional verbal and written English communication skills; proficiency in Hindi/Marathi is a plus. n Agility & Adaptability: Ability to perform under tight deadlines and adjust strategies based on platform algorithm shifts. n n How to Apply: n Interested candidates can send there updated CVs to with Subject: Application for Social Media Manager - MIT ADTU

📌 Social Media Manager (Pune)
🏢 MIT ADT University
📍 Pune