21 Aug
|
Schbang
|
Mumbai
Job Description Senior Media Buyer (Performance Marketing) n Location: Mumbai n Experience: 3+ Years n Employment Type: Full-time n About the Rol n eWe are looking for a highly analytical and execution-focused Senior Media Buyer to manage and optimize performance marketing campaigns across multiple digital advertising platforms. The ideal candidate will have hands-on experience in campaign execution, tracking implementation, optimization, and reporting while driving measurable business outcomes for clients n n Key Responsibiliti n n esPlan, launch, manage, and optimize campaigns across Meta, Google Ads, LinkedIn Ads, Snapchat Ads, and X Ad n s.Own campaign execution from setup to optimization, reporting, and scalin n g.Ensure accurate campaign setup, audience targeting, budget allocation, tracking, and quality check n s.Monitor performance and optimize campaigns to improve KPIs such as CPA, ROAS, CTR, Conversion Rate, and Lead Qualit n y.Implement and validate tracking through Google Tag Manager, GA4, Meta Pixel, Conversion API, and Google Ads Conversion Trackin n g.Troubleshoot campaign, tracking,
and platform-related issue n s.Ensure compliance with advertising policies and platform guideline n s.Create and maintain reporting dashboards using Looker Studio, Excel, Google Sheets, or similar tool n s.Analyze campaign performance and provide actionable recommendation n s.Collaborate with creative, strategy, analytics, and account management team n s.Present campaign performance insights and recommendations to stakeholders and client n s.Stay updated with platform changes, ad products, and industry best practice n n s. n Requireme n n nts3+ years of experience in Performance Marketing / Media Buyi n ng.Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, Snapchat Ads, and X A n ds.Expertise in audience targeting, bidding strategies, attribution models, and campaign optimizati n on.Strong understanding of tracking, pixels, tags, conversion APIs, and analytics too n ls.Experience creating reports and dashboar n ds.Excellent analytical, troubleshooting, and problem-solving skil n ls.Robust communication and stakeholder management abiliti n es.High attention to detail and ability to manage multiple campaigns simultaneous n ly.
📌 Senior Media Buyer - Performance Marketing (Mumbai)
🏢 Schbang
📍 Mumbai