This role supports and elevates social media efforts for Lennox Residential by partnering closely with global marketing and business stakeholders. The Specialist will play a key role in translating strategic direction into high-quality execution, while contributing insights, recommendations, and creative thinking to strengthen overall social media impact.This position requires strong content leadership, a deep understanding of social platforms, and the ability to influence outcomes through data, storytelling, and collaboration.
Key Responsibilities
Strategic Partnership & Alignment
- Partner closely with global and cross-functional teams to align on social media priorities, campaigns, and messaging
- Contribute insights and recommendations to shape campaign direction and content approaches
- Bring a strong point of view on platform best practices, audience behavior, and content trends
Content Strategy & Development
- Lead content planning and calendar management across B2C and B2B platforms
- Develop compelling,
platform-native content including captions, campaign messaging, and post concepts
- Translate campaign briefs and product narratives into engaging social storytelling
- Collaborate with creative teams to guide visual and video content execution
Campaign Execution & Optimization
- Drive seamless execution of campaigns across channels, ensuring quality and timeliness
- Coordinate with internal teams and external partners (including influencers) to deliver integrated campaigns
- Continuously refine content and execution based on performance and feedback
Analytics & Insight Generation
- Track and analyze performance across platforms, identifying trends and opportunities
- Provide actionable insights to improve engagement, reach, and conversion metrics
- Support reporting needs for stakeholders with transparent narratives and recommendations
- Leverage testing and experimentation to inform content and campaign improvements
Bran
📌 Sr Specialist (Chennai)
🏢 Lennox International
📍 Chennai
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