Why this role exists
JustCall is at a stage where great demand generation can directly shape the next phase of growth. We’re looking for a marketer who can combine strong creative thinking with sharp execution - from developing campaign ideas and messaging to building landing pages, running experiments, and optimising the funnel.
You’ll have the opportunity to own campaigns end-to-end, work closely with marketing, product marketing, sales, and creative teams, and use AI to move faster. The goal: turn better ideas and better execution into a more qualified pipeline for JustCall.
What you'll actually do
- Ideate and develop new campaign concepts, messaging angles, and scripts for demand generation initiatives across paid and organic channels.
- Write compelling ad copy, banner content, and video briefs, and work closely with design and video production teams to bring creatives to life.
- Build and optimise landing pages and conversion funnels in collaboration with the CRO team, running structured experiments and A/B tests to improve demo sign-ups and trial conversions.




- Work with stakeholders across marketing, product marketing, and sales enablement to take campaigns from concept to launch, ensuring alignment on messaging and timely delivery.
- Leverage AI tools (such as Claude and other platforms) to accelerate content creation, ideation, and campaign iteration, bringing an automation-first mindset to everyday workflows.
- Coordinate with external vendors and agencies where required, managing timelines, deliverables, contracts, and payments to ensure smooth execution.
- Support ad execution on platforms like Google, LinkedIn, and Meta when needed, with an understanding of how these platforms work.

What we're looking for
- ~3 years of experience in demand generation, content marketing, or growth marketing, preferably in a B2B SaaS workplace.
- Strong copywriting skills with the ability to craft compelling ad copy, scripts, landing page content, and email sequences

📌 Demand Generation Specialist (Bengaluru)
🏢 Saas Labs
📍 Bengaluru