About the Role Eprise is looking for a driven and result-oriented B2B Sales Executive to lead revenue growth across HORECA, institutional, and emerging B2B channels. The ideal candidate will be responsible for building a robust sales pipeline, acquiring new accounts, managing key relationships, and expanding Eprise's footprint into new industry segments. This role demands a hunter mindset combined with strong account management and negotiation skills, suited for candidates with an FMCG or D2C sales background.

Key Responsibilities1. Revenue Generation & Business Development Own monthly, quarterly, and annual B2B revenue targets.
Identify and acquire new B2B customers to build a strong sales pipeline.
Generate business through cold calling, references, networking, field visits, LinkedIn, industry databases, and other prospecting channels.
Convert prospects into recurring customers and drive repeat business.
Develop and execute territory-wise and segment-wise sales plans.

2. HORECA Sales Build Eprise's presence across:
Hotels
Restaurants
Cafés
Cloud kitchens
Caterers
QSRs
Bakeries
Food service operators
Bars, lounges, and hospitality businesses
Understand customer requirements, consumption patterns, pricing expectations, and procurement processes to create relevant B2B offerings.

3. Institutional & New Industry Expansion Explore opportunities beyond HORECA, including:
Corporate offices and cafeterias
Schools and educational institutions
Hospitals and healthcare institutions
Co-working spaces
Travel and transportation
Events and catering companies
Retail chains
Distributors and wholesalers




Manufacturing and industrial cafeterias
Other large-volume consumption businesses
Identify new industry segments where Eprise products can create value and develop these channels from scratch.

4. Key Account Management Build strong relationships with procurement heads, purchase managers, chefs, owners, F&B; managers, and business decision-makers.
Manage the complete sales cycle from prospecting to negotiation, onboarding, order execution, and repeat purchase.
Understand account-level potential and increase share of wallet.
Ensure high customer retention and develop long-term partnerships.

5. Sales Pipeline & CRM Management Maintain a healthy and accurate sales pipeline.
Track leads, meetings, samples, quotations, negotiations, closures, and repeat orders.
Maintain regular sales reports and forecasts.
Monitor conversion rates, average order value, customer acquisition cost, and account growth.
Provide market intelligence and competitor insights to the management team.

6. Commercial & Negotiation Prepare quotations and commercial proposals.
Negotiate pricing, volumes, payment terms, and commercial agreements within company guidelines.
Work closely with internal teams to ensure smooth order fulfilment and customer service.




Identify opportunities for bulk orders, annual contracts, and recurring supply arrangements.

7. Market Development Map the local B2B market and identify high-potential accounts.
Track competitor brands, pricing, product offerings, and distribution strategies.
Identify emerging consumption occasions and industries for Eprise products.
Suggest current products, pack sizes, pricing models, and B2B propositions based on customer feedback.

Key Skills & Competencies Strong prospecting, cold-calling, and lead generation skills.
Excellent relationship-building and key account management abilities.
Strong commercial acumen — quotations, negotiations, pricing structures.
Proficiency with CRM tools and sales reporting/forecasting.
Market mapping and competitor analysis skills.
Excellent communication, presentation, and interpersonal skills.
Self-driven, target-oriented, and comfortable with extensive field travel.

Qualifications & Experience Graduate/MBA in Sales, Marketing, or Business Administration (preferred).
3+ years of experience in B2B / HORECA / Institutional / D2C sales, preferably in the FMCG, food & beverage, or hospitality supply industry.
Proven track record of new account acquisition and revenue target achievement.
Existing network within HORECA, institutional, or corporate procurement channels is a strong plus.
What We Offer Competitive fixed salary with performance-linked incentives.
Opportunity to build and scale new B2B channels from the ground up.
Fast-paced, growth-oriented FMCG/D2C environment.

📌 B Sales Executive -FMCG/C (New Delhi)
🏢 Éprise
📍 New Delhi