Job Description Job Title: Performance and Paid Ads Manager – B2B Marketing
n Experience: 3–4 years (B2B focused)
n Department: Marketing
n At Zyeta, we design and build transformative workplaces that align with the needs of up-to-date businesses and their people. As a rapidly growing workplace design and build firm, we're looking for a performance-driven Paid Ads Manager to elevate our brand presence and lead generation through strategic ad campaigns on LinkedIn and Google.
n You will be responsible for planning, executing, optimizing, and reporting on paid ad campaigns focused on B2B decision-makers and driving quality leads to the business.
n Key Responsibilities:
n n Plan and execute targeted ad campaigns on LinkedIn and Google Ads to drive traffic, lead generation, and brand visibility.
n Build B2B-specific campaigns, audience segments, and keyword strategies aligned with our ICP (Ideal Customer Profile).
n Set up and manage ad funnels: awareness, consideration, and conversion stages.
n Monitor, analyze, and report campaign performance using Google Analytics, LinkedIn Campaign Manager,



and other relevant tools.
n Optimize campaigns for CTR, conversion rate, and ROI.
n Collaborate with the creative and content team to develop compelling ad copies, creatives, and landing pages.
n Implement conversion tracking, remarketing strategies, and A/B testing.
n Stay updated with platform changes, trends, and competitor activities.
n Recommend and manage ad budgets efficiently for maximum output.
n n Key Skills & Qualifications:
n n Proven experience (3–4 years) in B2B paid advertising, specifically LinkedIn and Google Ads.
n Strong understanding of performance marketing, funnel strategy, and audience behavior.
n Familiarity with Google Tag Manager, Analytics, UTM tagging, and CRM integrations.
n Experience in A/B testing, campaign performance reporting, and optimization strategies.
n Creative eye for ad copies and ability to coordinate with design and content teams.
n Strong communication and data-driven decision-making skills.
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📌 Performance Marketing (Bengaluru)
🏢 Zyeta
📍 Bengaluru