Job Description Vidyashilp University is seeking a results-driven Senior Manager – Admissions available for an immediate joiner. This role leads strategic student recruitment, optimizes enrollment funnels, and drives team performance to achieve institutional growth targets. Candidates must have prior experience in a university environment.
n Job Purpose
n The Senior Manager – Admissions will be responsible for driving the admissions function by effectively managing the Admissions Counselling Team as well as individual counsellor performance. The role requires a strong combination of people management, individual sales ownership, counselling expertise, process discipline, and target achievement.
n The ideal candidate should be capable of leading a team, coaching individual counsellors, handling high-value student/parent interactions personally, and ensuring consistent conversion performance across the admissions funnel.
n Key Responsibilities
n 1. Team Management & Leadership
n n Lead, manage, and mentor the Admissions Counselling team to achieve monthly and annual admission targets.
n Allocate leads and responsibilities effectively across counsellors.
n Monitor individual and team-wise performance on a daily, weekly, and monthly basis.
n Conduct regular performance reviews and provide constructive feedback.
n Identify underperforming team members and implement performance improvement plans.
n Build a high-performance and target-oriented admissions culture.
n Support recruitment, onboarding, training, and development of Admissions Counsellors.
n n 2. Individual Admissions & Counselling
n n Personally handle key, high-value, and challenging student/parent enquiries.
n Counsel prospective students and parents on programmes, eligibility, career opportunities, fees, and admission processes.
n Take ownership of critical leads and work towards successful conversion.




n Demonstrate strong objection-handling and negotiation skills.
n Ensure a high-quality student and parent experience throughout the admission journey.
n n 3. Target & Conversion Management
n n Own and drive team-level admission targets.
n Track lead-to-application, application-to-offer, and offer-to-enrolment conversion ratios.
n Analyse individual counsellor performance and identify gaps in the admissions funnel.
n Develop strategies to improve lead conversion and enrolment numbers.
n Ensure timely follow-up and effective lead management.
n n 4. Performance Monitoring & MIS
n n Maintain daily and weekly dashboards covering:
n Leads received
n Leads contacted
n Counselling interactions
n Applications
n Offers
n Enrolments
n Conversion ratios
n Counsellor-wise performance
n Review CRM/HRMS/admissions data to identify trends and opportunities.
n Prepare regular performance reports for senior management.
n n 5. Training & Coaching
n n Conduct regular training sessions for Admissions Counsellors.
n Coach team members on counselling techniques, communication, objection handling, follow-up, and closing.
n Conduct call audits and provide individual feedback.
n Develop scripts, FAQs, and best practices to improve counselling quality.
n Support new counsellors during their initial onboarding and ramp-up period.
n n 6. Process & Coordination
n n Ensure adherence to the defined admissions process, SOPs, and communication standards.
n Coordinate with Marketing, Outreach, Academic, Finance,



and other relevant teams to ensure a smooth admissions process.
n Escalate critical student/parent concerns and resolve them promptly.
n Ensure accurate and timely updating of all lead and admission information in the CRM.
n n 7. Strategy & Business Development
n n Analyse market trends, competitor activities, student preferences, and admission data.
n Recommend initiatives to improve admissions performance and conversion.
n Support the development and execution of admission campaigns and conversion strategies.
n Identify opportunities for improving enquiry generation, counselling effectiveness, and enrolment.
n n Required Skills & Competencies
n n Strong team management and leadership skills.
n Excellent student/parent counselling and communication skills.
n Solid sales and conversion orientation.
n Ability to manage both team-level responsibilities and individual targets.
n Excellent negotiation and objection-handling skills.
n Strong analytical and performance-management skills.
n Ability to work with CRM and admissions management systems.
n Strong interpersonal and stakeholder-management skills.
n Ability to work in a target-driven and rapid-paced environment.
n Strong problem-solving and decision-making ability.
n n Education & Experience
n n Bachelor's degree required; Master's degree preferred.
n 13–15 years of relevant experience in admissions, education sales, student recruitment, counselling, or a related field.
n Minimum 3–5 years of experience managing an Admissions/Sales Counselling team.
n Experience in higher education, universities, colleges, or education-focused organizations is preferred.
n Demonstrated track record of achieving admission/revenue targets.
n n How to Apply
n Interested candidates with relevant university experience are invited to send their updated CV directly to: Email:

📌 Senior Manager - Admissions (Bengaluru)
🏢 Vidyashilp University
📍 Bengaluru