As an advertising account executive, you'll work within an advertising or multi-service agency, acting as a link between the agency and its clients. You'll be responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. You may also be known as an account handler.

It is vital to understand the needs of your clients, which you'll learn through liaising closely with them throughout campaigns, often on a daily basis. You'll also manage administrative and campaign work to ensure that advertising projects are completed on time and on budget.

Responsibilities
As an advertising account executive, you'll need to:
meet and liaise with clients to discuss and identify their advertising requirements
work with agency colleagues to devise an advertising campaign that meets the client's brief and budget
present (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the client
work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies
liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both
ensure that communication flows effectively
negotiate with clients and agency staff about the details of campaigns
present creative work to clients for approval or modification
handle budgets, manage campaign costs and invoice clients
write client reports
monitor the effectiveness of campaigns
undertake administrative tasks
arrange and attend meetings
make pitches, along with other agency staff,



with the aim of securing new business for the agency.

What to expect
Although you'll generally be office-based, travel within the working day is frequent as you'll be expected to visit clients and may attend TV shoots, radio recordings or castings. Absence from home overnight and overseas work or travel is occasionally required.
The working workplace is generally informal, although smart dress is often the norm. The role can involve socialising with clients.

Qualifications
Although this area of work is open to all graduates, a degree or HND in the following subjects may improve your chances, especially as advertising is an increasingly competitive sector to enter:
advertising
business/management
communications
English
marketing

Skills
You will need to show evidence of the following:
excellent communication and interpersonal skills
a proactive attitude, with the ability to use initiative
excellent organisational skills
the ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail
drive
flexibility
effective teamworking skills
influencing and negotiation skills
oral and written communication skills
commercial awareness
a passion for advertising and an understanding of what makes a good advertisement
a willingness to learn
resilience, to enable you to deal with problems and constructive criticism
IT literacy and an awareness of how the industry is developing in light of new communication technologies.

Please apply with your CV to [email protected]

📌 Advertising Account Executive (West Bengal)
🏢 Meraqi Digital
📍 West Bengal