Job Description We're Hiring | Senior Copywriter
n Location: Mumbai – Marol
n Experience: 3+ years
n CTC: Up to 9 LPA
n At upGrad, we're looking for a Senior Copywriter who can craft compelling stories, drive performance, and shape our brand voice across platforms. If you enjoy blending creativity with impact, this role is for you.
n What You'll Do
n • Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing
n • Translate brand strategy and audience insights into high-impact storytelling
n • Collaborate closely with design, marketing, and business teams
n • Lead ideation and contribute to creative concepts & campaign planning
n • Conduct research to deeply understand products, users, and messaging
n • Manage multiple projects end-to-end while meeting quality and timelines
n • Optimize copy using feedback, data, and performance insights
n • Mentor junior writers and uphold content quality benchmarks
n What We're Looking For
n • Exceptional command over English language, grammar & nuance
n • Ability to adapt tone and style across platforms and funnel stages
n • Strong conceptual thinking with a performance-driven mindset
n • High attention to detail and comfort in quick-paced environments
n • Strong understanding of social media marketing & performance copywriting
n • Experience working with cross-functional teams
n Requirements
n • Bachelor's degree in English, Journalism, Marketing, Communications, or related field
n • 3+ years of experience in copywriting, content, or brand marketing
n Why upGrad?
n Work on high-impact campaigns at scale and shape a brand that influences millions of learners.
n Interested?
n Apply now or DM with your resume + portfolio.