Job DescriptionSpecialist – Influencer Marketing
nJob Description:
nWe are seeking a highly driven and experienced Influencer Marketing to lead and scale our influencer marketing initiatives across multiple platforms including Instagram, Facebook, YouTube, Snapchat, and more. This role demands a strategic thinker who can manage end-to-end influencer campaigns, build strong creator relationships, and deliver data-backed performance insights.
nKey Responsibilities:
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- Influencer Strategy & Selection:n
- Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.n
- Partnership Development & Negotiation:n
- Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.n
- Campaign Execution & Management:n
- Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.n
- Relationship Management:n
- Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.n
- Performance Monitoring & Analytics:n
- Track and monitor live campaigns, ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.n
- Cross-functional Collaboration:n
- Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.n
- Industry & Trend Analysis:n
- Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.n
- Reporting & Presentations:n
- Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.n
nQualifications & Requirements:
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- 0-1+ years of experience in influencer marketing or digital partnerships, preferably in a rapid-paced media or agency environment.n
- Proven ability t