Job Description Title: Influencer Marketing & PR
n Type: 4-5 Years of experience
n Industry: D2C, wellness, nutrition, lifestyle, FMCG.
n We're looking for a sharp, creative, and highly organized Influencer Marketing & PR to own and scale our influencer ecosystem. If you live and breathe Instagram and YouTube, have a keen eye for authentic creators, and can seamlessly move between campaign briefs, creative ideation, and performance metrics, we'd love to hear from you.
n What You'll Do
n n Scout, evaluate, and onboard influencers (nano to macro) who align with our brand values, aesthetics, and audience.
n Own end-to-end influencer campaigns, including briefing, negotiations, content approvals, execution, and performance tracking.
n Lead and mentor a team of 1–2 junior executives, ensuring timely delivery and quality output.
n Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximize ROI.
n Collaborate closely with Brand, Creative, and Performance teams, while coordinating with influencers, agencies, and production partners.
n Plan and execute shoots, including founder/CEO-led content, from concept to final delivery.
n Contribute to content ideation and prepare the first draft of scripts for creator campaigns, founder-led videos, and organic social content.
n Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.
n Monitor and optimize campaign performance with a strong focus on maintaining and improving ROAS, CTR, engagement rates, and overall campaign efficiency.




n Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.
n Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.
n Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.
n Develop and execute PR strategies to strengthen brand visibility and reputation.
n Build and maintain relationships with media, journalists, and industry publications.
n Draft and distribute press releases, media pitches, and brand communications.
n Coordinate PR campaigns, product launches, and founder profiling initiatives.
n Monitor media coverage, track PR performance, and identify new media opportunities.
n Collaborate with brand, influencer, and marketing teams to ensure consistent messaging.
n Manage media inquiries and support crisis communication when required
n n What We're Looking For
n n 2–4 years of hands-on experience in Influencer Marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands.
n Strong creative and aesthetic sensibility with an eye for high-quality, on-brand content.
n Proven experience independently managing and negotiating influencer partnerships.




n Strong understanding of performance metrics and ability to optimize campaigns for ROAS, CTR, CAC, and engagement.
n Ability to wear multiple hats—strategist, coordinator, creative reviewer, and team lead.
n Strong understanding of Instagram and YouTube content formats.
n Ability to develop content concepts and write the first draft of scripts for reels, founder videos, and creator collaborations.
n Basic proficiency in video editing tools and familiarity with storytelling and scriptwriting.
n Highly organized, detail-oriented, and process-driven.
n Excellent written and verbal communication skills.
n Proficiency in Google Sheets and Excel for campaign reporting and management.
n n Positive to Have
n n Experience managing or mentoring junior team members.
n Prior experience handling founder/CEO-facing shoots.
n Existing relationships with creators, talent managers, or agencies in the wellness, beauty, or lifestyle space.
n Understanding of paid amplification, whitelisting, Spark Ads, and creator whitelisting.
n Experience working closely with Meta performance campaigns and creator-led ads.
n n Why Join Us?
n n High-ownership role with significant creative and strategic influence.
n Opportunity to work with a fast-growing premium D2C brand.
n Collaborative, ambitious, and low-ego culture.
n Competitive compensation with performance-based incentives.
n A chance to build and shape a strong creator ecosystem from the ground up.
n n Interested candidates can share their CV along with their portfolio at:

📌 Influencer Marketing & PR (Raigarh)
🏢 Ace Blend
📍 Raigarh