Role & responsibilities

The Digital Marketing Specialist will lead and manage the complete digital ecosystem of Neuron Power LLP, including Facebook, Instagram, YouTube, WhatsApp Business, and other communication platforms. This role demands a tech-savvy, highly creative professional with strong expertise in digital marketing, content creation, graphic tools, real-time posting, and brand development.

Preferred candidate profile

Digital Strategy & Brand Building

- Formulate and implement a robust digital marketing strategy aligned with Neuron Power LLPs global brand ambitions.
- Strengthen digital brand identity for MPP-SH Capacitors and all product portfolios.
- Craft impactful, premium-quality digital communication promoting technical excellence and customer-centricity.

B. Social Media Management (Facebook, Instagram, YouTube)

- Plan, create, schedule, and publish engaging content including posts, reels, shorts, and educational videos.
- Manage YouTube channel end-to-end including planning, editing coordination, title/description optimization, and uploads.
- Grow followers, engagement, and qualified leads organically and through paid campaigns.

C. WhatsApp Business Management

- Manage WhatsApp Business broadcast lists, catalog updates, and customer communication.
- Disseminate product updates, offers, technical documents, certifications, and promotional content.
- Implement automation for faster response and improved customer engagement.

D. Content Creation & Graphic Design

- Use advanced graphic and design tools to create premium-quality digital content.
- Hands-on proficiency in:
- CorelDRAW
- Adobe Photoshop




- Adobe Illustrator
- Canva / Online Design Tools

- Ability to conceptualize and create banners, brochures, product creatives, infographics, catalog pages, and marketing visuals.
- Basic video editing coordination for reels, shorts, and YouTube videos.

E. Software & Technical Proficiency

- Strong working knowledge of:
- MS Excel for analytics, reporting, and campaign performance tracking
- Meta Business Suite & Ads Manager
- YouTube Studio & Analytics Tools
- Social media scheduling tools
- Any other software relevant for modern digital content creation

- Ability to manage digital assets, optimize media formats, and maintain content libraries.

F. Digital Advertising & Lead Generation

- Launch targeted paid campaigns on Facebook, Instagram, and YouTube.
- Create and monitor ad sets, audiences, budgets, and performance metrics.
- Optimize campaigns for maximum ROI and lead quality.

G. Data Analytics & Reporting

- Track all KPIs: reach, impressions, engagement, leads, CTR, CPC, and conversions.
- Prepare structured weekly and monthly performance dashboards using Excel and analytics tools.
- Present insights to senior management with improvement recommendations.

H. Website & SEO Management

- Coordinate website updates,



SEO enhancement, product listings, and landing page optimization.
- Maintain uniform digital branding across all online channels.

I. Competitor Analysis & Industry Insights

- Monitor digital strategy and communication trends in capacitor, electrical, and industrial sectors.
- Recommend innovative and modern techniques to keep Neuron Power LLP ahead of competitors.

3. Required Skills & Competencies

- Expert in Facebook, Instagram, YouTube marketing, and WhatsApp Business communication.
- Strong proficiency in CorelDRAW, Photoshop, Excel, and other design/content creation tools.
- Creative thinking with ability to produce visually compelling content.
- Solid English communication—written and visual storytelling abilities.
- Solid understanding of digital marketing analytics and metrics.
- Ability to lead digital initiatives independently with minimal guidance.

4. Qualifications

- Bachelor’s/Master’s degree in Marketing, Digital Media, Mass Communication, or related fields.
- 3–8 years of professional experience in digital marketing and content creation.
- Certifications in digital marketing are desirable.

5. Personal Attributes

- Highly creative and detail-oriented.
- Strong leadership and project management skills.
- Analytical mindset with problem-solving ability.
- Fast learner with passion for digital trends and brand building.
- Ability to work under tight timelines and handle multiple projects simultaneously.

6. Reporting Structure

- Reports to Senior Management / Director – Neuron Power LLP.

📌 Digital Marketing Specialist (New Delhi)
🏢 Neuron Power
📍 New Delhi