Job DescriptionPosition : Area Sales Manager - Guwahati
nSupervised by : Zonal Head
nRole Purpose
nRole holder responsible for sales fulfilment and achievement in designated area and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.
nPlanning, Strategy & Financials
nUnderstand the sales strategy for the General Trade business at BCCL for the achievement of annual sales targets, expansion and retention of market / customer base and development of a solid brand proposition
nProvide inputs to the Sales Manager regarding the trends, product portfolio in terms of sales volume, product mix and market conditions
nUnderstand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the designated area
nMonitor the activities performed by the dealers and distributors, Sales Promoters in the allocated area and address any performance gap




nConduct market research and create reports on future changes in the FMCG business for Sales Manager
nOperational/ Functional
nTake responsibility for implementation of the sales strategy in given territory through the cascade of performance goals and ensures their constant review
nEnsure accurate demand forecasting for designated region factoring constraints and contingencies with minimum fluctuation from planned schedules
nEnsure optimal inventory management and monitor effectiveness of channel partners in the region
nProvide end customer feedback to marketing team to design differentiated marketing campaign and boost brand recall and market penetration in the respective state
nCoordinate with sales HR to provide administrative and infrastructural support for sales force within the allocated area
nPeople/ Self Development
nReview and monitor performance of team members' and provide requisite developmental support/ inputs
nDrive high performance and recommend training as req

📌 Area Sales Manager (Assam)
🏢 Bajaj Consumer Care
📍 Assam