Job DescriptionAbout Tata Play
nTata Play is India's leading DTH brand with over 15 million subscribers across the country.
nStaying true to its commitment of making tomorrow better than today,
nTata Play's growth over the years has been cemented by many innovations and enhancements.
nTata Play offers over 50 services (Tata play curated entertainment channels – across genres and across languages),
nNew broadcast channels enriching the entertainment experience for viewers.
nTo extend this experience beyond the television screen, the Tata Play mobile app enables subscribers to manage their account and access live TV channels on the go, ensuring seamless entertainment anytime, anywhere.
nWe are looking for a creative leader with 4/5 years' experience in social media strategy for consumer-facing or entertainment brands
nK E Y R E S P O N S I B I L I T I E S
n1.Strategy Development:
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- Develop and implement a comprehensive strategy tailored to each platform and for the TV audiencen




- Conduct competitor analysis and research emerging platforms and AI trends to keep the brand ahead of the curven
- Leverage insights to refine and evolve the social media strategyn
- Collaborate with internal stakeholders – Content & Research teams to understand content trends on TV and share Marquee highlights and direction with the social media agencyn

n2.Content Creation & Management:
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- Lead content planning and calendar management, ensuring a mix of content/ entertainment led and momentn
- driven contentn
- Collaborate with partners to design high-quality, platform-specific content that resonates with the target audiencen
- Drive creator content to build a differentiated tata play perspective while scaling performance of the pagen

n3.Performance Analytics:
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- Track and analyze the performance of social campaigns, leveraging data to optimize content and strategyn

nEducation:
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- MBA from a reputed Business School/Institute.n

📌 Manager Subscriber Communications (Maharashtra)
🏢 Tata Play
📍 Maharashtra