- Listening to customer requirements and presenting appropriately to make a sale;


- Maintaining and developing relationships with existing customers in person and via telephone calls and emails;

- Cold calling to arrange meetings with potential customers to prospect for new business;

- Responding to incoming email and phone inquiries;

- Acting as a contact between a company and its existing and potential markets;

- Negotiating the terms of an agreement and closing sales;

- Gathering market and customer information;

- Representing their company at trade exhibitions, events and demonstrations;

- Negotiating on price, costs, delivery and specifications with buyers and managers;

- Challenging any objections to getting the customer to buy;

- Advising on forthcoming product developments and discussing special promotions;

- Creating detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer;

- Liaising with suppliers to check the progress of existing orders;

- Recording sales and order information and sending copies to the sales office, or entering figures into a computer system;

- Reviewing your own sales performance, aiming to meet or exceed targets;





- Gaining a clear understanding of customers’ businesses and requirements;

- Making accurate, rapid cost calculations and providing customers with quotations;

- Feeding future buying trends back to employers;

- Attending team meetings and sharing best practice with colleagues.