21 Aug
|
Nameless
|
Ampad
Role Overview
We are looking
for an energetic, creative, and consumer -obsessed Digital Marketing
skilled to join our growing team. This role is squarely focused on growing
our end -user base — driving app subscriptions, service sign -ups, and brand
engagement directly with individuals and consumers. You will blend online
marketing (social media, content, paid campaigns) with on -ground physical
marketing (boot camps, activations, events) to reach and convert target
audiences into loyal users.
What You Will Promote
Mobile Applications
SaaS / Digital Subscriptions
Consumer -Facing IT Services
Digital Products & Platforms
App -Based Service Offerings
Product Launches & Feature Rollouts
Marketing Channels & Platforms
Instagram
Facebook
YouTube
LinkedIn
WhatsApp & Broadcasts
Google / Meta Ads
Boot Camps & Events
Physical Activations
Referral & Affiliate Programs
Key Responsibilities
Social Media Marketing
⸠Plan, create, and
publish engaging content across Instagram, Facebook, YouTube, and LinkedIn to
attract end users
⸠Run targeted paid ad
campaigns (Meta Ads, Google Ads) to reach specific consumer demographics and
interests
⸠Monitor social media
trends and adapt content strategy to maximize reach and engagement
⸠Grow organic followers
and build a loyal community around the brand and its products
⸠Respond to comments,
DMs, and user queries to build trust and engagement with the audience
Physical & Field Marketing
⸠Plan and execute boot
camps, road shows, stalls, and on -ground marketing activations in Vadodara
⸠Represent the brand at
college fests, community events, exhibitions, and public gatherings
⸠Distribute promotional
material, conduct demos,
and interact directly with potential users
⸠Coordinate with local
communities, institutions, and groups to expand physical reach
User Acquisition & App
Subscription Growth
⸠Drive downloads and
subscriptions for mobile apps and digital services among individual users
⸠Design and execute
referral programs, offers, and incentives to onboard new users rapidly
⸠Create targeted
campaigns segmented by age, interest, location, and behaviour to maximize
conversions
⸠Track user acquisition
cost (UAC) and work to optimize campaign ROI continuously
Content Creation &
Storytelling
⸠Create short -form video
content (Reels, YouTube Shorts, Stories) to showcase product features and user
benefits
⸠Write compelling
captions, ad copy, landing page content, and promotional messaging for target
audiences
⸠Collaborate with the
design team to produce eye -catching creatives, banners, and campaign assets
⸠Develop testimonial
content, user stories, and case studies to build social proof
Analytics & Reporting
⸠Track key marketing KPIs
— impressions, reach, clicks, CTR, app installs, conversions, and subscriber
growth
⸠Use tools like Meta
Business Suite, Google Analytics, and app dashboards to measure campaign
performance
⸠Provide weekly marketing
activity reports with insights and recommendations for improvement