About The Ad Affair

The Ad Affair is a Chennai-based digital marketing agency working with a portfolio of D2C and B2B brands across India and international markets. We are a lean, fast-moving team that builds brands through sharp creative, performance marketing and content that actually converts.

About the Role

We are looking for a Social Media Manager with 2 to 3 years of experience to own day-to-day organic social across our client brands, and to support influencer campaigns end to end. You will build content calendars, work closely with designers and copywriters, grow communities, and coordinate creator collaborations that turn engagement into measurable growth. This is a hands-on role with real ownership of brands from day one.

Roles & Responsibilities

- Own monthly content calendars and posting schedules across Instagram, YouTube, LinkedIn and emerging platforms for assigned brands.
- Write scroll-stopping captions, hooks and copy that fit each brand's voice and each platform's format.
- Brief designers and video editors on content requirements, and review output for brand consistency and platform fit.
- Coordinate influencer campaigns: sourcing creators, outreach, negotiation support, briefing, tracking deliverables and follow-ups.
- Maintain and grow a database of creators and influencers across niches, budgets and categories.
- Manage community engagement across comments, DMs and story replies, and protect brand reputation on every channel.
- Track and report on reach, engagement, follower growth, saves,



shares and campaign ROI; share monthly performance decks with clients and internal teams.
- Spot trends, audio, formats and platform changes early, and translate them into content ideas that ship fast.
- Work with the performance marketing team to amplify top-performing organic and influencer content.
- Coordinate with clients on approvals, feedback and content timelines.

Preferred Candidate Profile

- 2 to 3 years of hands-on experience managing social media accounts, preferably in an agency or D2C brand environment.
- Demonstrable track record of growing at least one social account. Please share the handles you have managed.
- Strong content sense: you know what will perform on Instagram before it is posted.
- Confident written English and a good ear for brand voice.
- Exposure to influencer marketing (outreach, briefing, coordination) or a clear appetite to own it.
- Comfortable reading analytics and building straightforward, honest performance reports.
- Quick and comfortable using AI tools (such as Claude and ChatGPT) to speed up ideation, planning and content workflows.
- Organised, responsive, and able to juggle multiple brands without dropping deadlines.
- Bonus: basic Canva or CapCut skills, experience with influencer platforms, or paid social exposure.

What We Offer

- Full ownership of brands and campaigns, not just execution tasks.
- Work from home with flexible, structured Monday to Friday hours (10:00 AM to 7:00 PM).
- A young, collaborative team where good ideas get shipped quickly.
- Direct exposure to founders, clients and full-funnel marketing.

📌 Social Media Manager (Social Media + Influencer Marketing) (Chennai)
🏢 The Ad Affair
📍 Chennai