Location: South India
Regions: Karnataka | Tamil Nadu | Kerala | Andhra Pradesh | Telangana
Experience: 12–18+ years
Industry: FMCG / Food & Beverages / Rice / Staples preferred

About the Role
We are looking for an experienced Zonal / Regional Sales Manager to lead and scale Leysha Basmati Rice’s business across South India.

This is a senior sales leadership role responsible for regional business growth, distribution expansion, team leadership and revenue delivery across General Trade, Up-to-date Trade and HORECA.

The ideal candidate should have strong knowledge of South Indian markets, established distributor/retailer relationships and a proven track record of building territories and delivering ambitious sales targets.

Key Responsibilities
Own the overall sales strategy and business growth for the assigned region/zone.
Drive revenue, volume, distribution and market expansion across key territories.
Develop and strengthen distributor, dealer and channel partner networks.
Expand Leysha’s presence across General Trade, Modern Trade and HORECA.
Identify new markets,



business opportunities and avenues for expansion.
Lead, mentor and manage the regional sales team, including RSMs, ASMs and Sales Officers.
Set targets and establish clear KPIs for the sales team and territories.
Monitor sales performance, distribution, secondary sales and market productivity.
Build strong relationships with key distributors, retailers and institutional customers.
Work closely with marketing and leadership teams on market activation, visibility and growth initiatives.
Analyse market trends, competitor activity, pricing and channel dynamics to drive informed decisions.
Ensure effective execution of sales plans, schemes and trade promotions.
Take ownership of regional P&L; / business performance, wherever applicable.
Regularly report business performance, challenges and growth opportunities to senior leadership.

What We’re Looking For
12–18+ years of sales experience, preferably in FMCG, foo

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