We are looking for an Influencer Marketing & Collaboration Executive who will be responsible for identifying relevant creators, negotiating commercials, managing influencer relationships, coordinating content production and ensuring campaigns are executed on time.
The person will work closely with our content and marketing teams to execute influencer campaigns at scale across Instagram, YouTube and other social platforms.
Key Responsibilities
Find and shortlist relevant influencers, creators, UGC creators and models according to campaign requirements.
Research creators based on niche, audience, location, content style, engagement and brand fit.
Reach out to creators through Instagram, email, WhatsApp and creator management agencies.
Negotiate commercials, deliverables, usage rights and timelines.
Close both paid and barter collaborations.
Maintain solid relationships with creators and creator agencies.
Coordinate product dispatch and ensure creators receive products on time.
Share campaign briefs, references, scripts, hooks and content requirements with creators.
Follow up continuously to ensure content is delivered within the committed timeline.
Coordinate revisions if content does not match the approved brief.
Get internal approvals before creator content goes live wherever required.
Track posting dates, content links, reach, views, engagement and other campaign metrics.
Maintain a complete database of creators including:
Contact details
Category/niche
Followers
Average views
Commercials
Previous collaboration performance
Negotiated rates
Status of collaboration
Identify high-performing creators for repeated collaborations.
Build a long-term network of creators for the brand.
Continuously discover new and emerging creators before they become expensive.
Coordinate with the finance team for creator invoices and payments.
Ensure negotiated commercials remain within campaign budgets.
Track competitor influencer campaigns and identify creators working with competing
📌 Influencer Marketing (India)
🏢 Arabian Aroma
📍 India
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