What we are looking for -

Strategy & Planning
Develop and execute full-funnel paid social strategies (awareness, consideration, conversion, retention) across Meta, Snapchat, and TikTok.
Align campaign plans with client objectives, audience insights, and creative direction.
Plan budget allocation and bid strategies for maximum ROI across platforms.
Execution & Optimization
Launch and manage campaigns across all ad formats including image, video, carousel, instant experience, branded content, AR lenses, stories, and shoppable ads.
Build multi-layer audience targeting strategies (custom, lookalike, interest-based, behavioral, demographic).
Continuously optimize campaigns for key KPIs including ROAS, CPA, CPL, CTR, engagement rate, and conversion rate.
Leverage GTM & GA4 to ensure accurate cross-channel attribution and event tracking.
Creative Expertise
Collaborate with creative teams to produce platform-native, high-impact creatives.
A/B test creative variations to improve performance at every funnel stage.




Provide data-backed creative recommendations based on audience engagement and conversion metrics.
Scaling & Innovation
Identify and execute scaling opportunities through lookalike audiences, high-performing ad sets, and retargeting flows.
Test emerging ad formats, placement types, and algorithm updates to stay ahead of competitors.
Develop repeatable frameworks for campaign scaling and creative iteration.
Analytics & Reporting
Build and present detailed performance reports with actionable insights.
Provide strategic recommendations to improve future campaign performance.
Monitor competitive trends and apply learnings proactively.
What We’re Looking For
5–8 years in paid social media advertising, with hands-on expertise in Meta, Snapchat, and TikTok Ads.
Proven track record of running full-funnel campaigns across all three platforms.
Mastery of all ad types and formats on each platform.
Robust creative instincts with the ability to brief, evaluate, and optimize ad c

📌 Senior Paid Social Strategist – Meta, Snapchat, TikTok (Bengaluru)
🏢 Orbit Interactive
📍 Bengaluru