Company: Jeena Sikho Lifecare Ltd.
Position: Performance Marketing Specialist
Location: Zirakpur (Head Office)
Job Type: Full time
Working Days: 6 Days a Week
Shift Duration: 9 Hours
Salary: Up to ₹45,000 per month

Job Summary
Jeena Sikho Lifecare Ltd. is looking for a results-driven Performance Marketing Specialist with strong hands-on experience in lead generation campaigns. The ideal candidate should have expertise in running and optimizing paid campaigns across Meta, Google, and YouTube, with a focus on generating quality leads and improving conversions for healthcare services.

Key Responsibilities
Plan, execute, and optimize paid advertising campaigns across Meta, Google, and YouTube.
Generate qualified leads for hospitals, clinics, health camps, consultations, and wellness services.
Manage campaign budgets and optimize CPL, CPA, ROAS, and conversion rates.
Develop audience targeting, remarketing, and location-based marketing strategies.
Conduct A/B testing of creatives, ad copies, landing pages, and target audiences.
Monitor campaign performance using GA4,



Google Tag Manager, Meta Pixel, Conversion API, and CRM reports.
Coordinate with design, content, video, call center, and sales teams to improve campaign performance.
Prepare weekly and monthly performance reports with actionable insights.
Ensure compliance with advertising platform policies, particularly for healthcare campaigns.
Stay updated with the latest digital marketing trends and performance marketing strategies.

Qualifications
Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
Google Ads and Meta Blueprint certifications will be an added advantage.

Experience
Minimum 5+ years of hands-on experience in Performance Marketing.
Proven experience in lead-generation campaigns is mandatory.
Experience in Healthcare, Education, Hospitality, or other lead-generation industries is preferred.

Required Skills
Meta Ads Manager
Google Ads & YouTube Ads
Lead Genera

📌 Performance Marketing Specialist (Chandigarh)
🏢 JEENA SIKHO LIFECARE
📍 Chandigarh