Experience

4-5 Years

Employment Type

Full time

Department

Marketing

Reports To

Marketing Manager / Head of Marketing

Role Summary

The Digital Marketing Executive will plan, execute, monitor, and optimize integrated marketing activities across digital channels. The role requires a hands-on professional who can independently manage campaigns, use AI tools to improve marketing productivity, create visual assets, support lead generation, and collaborate with sales and internal teams to achieve measurable business outcomes.

Qualification

- MBA or BBA in Marketing, Communications, Business Administration, Digital Marketing.

Required Experience

- 4-5 years of hands-on experience in digital marketing, preferably in the IT, SaaS, EdTech, or software services industry.
- Proven experience managing end-to-end digital marketing campaigns across email, social media, content, SEO, SEM, and PPC channels.
- Experience using marketing automation platforms, CRM systems, analytics tools, and content management systems.
- Demonstrated ability to generate qualified leads and support sales pipeline development through digital campaigns.
- Experience collaborating with sales, design, content, and business teams to execute integrated marketing initiatives.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies to promote software products and services.
- Plan and manage SEO, SEM, PPC, email marketing, content marketing, social media marketing, and lead-generation campaigns.
- Define target audiences, buyer personas, customer journeys, campaign objectives, and KPIs.
- Monitor campaign performance and optimize channel effectiveness, conversion rates, and ROI.

2. Email Marketing and Lead Nurturing

- Plan, create, execute, and optimize email campaigns to nurture leads, improve engagement, and promote products and services.
- Segment contact databases based on audience profile, behavior, and customer journey stage.
- Write effective email copy, build visually appealing templates, and optimize content for deliverability and engagement.
- Monitor delivery, open, click-through, response, and conversion rates; coordinate customer follow-up with the sales team.
- Prepare regular updates on campaign delivery, responses, and lead status for management.

3. Marketing Automation

- Implement and manage workflows using platforms such as HubSpot, Mailchimp,



Zoho Campaigns, or Marketo.
- Create automated email sequences, drip campaigns, and lead-nurturing workflows.
- Analyze workflow performance and improve automation efficiency, lead progression, and campaign ROI.

4. Content Development

- Create and manage blogs, newsletters, landing pages, website content, case studies, brochures, whitepapers, presentations, and social media content.
- Collaborate with internal teams and subject-matter experts to develop relevant and audience-focused content.
- Ensure content is aligned with brand messaging, value propositions, business goals, and target-audience needs.

5. AI-Powered Marketing

- Use AI tools to improve content creation, research, keyword planning, SEO optimization, campaign ideation, email copy, social media content, and performance analysis.
- Demonstrate hands-on experience with tools such as ChatGPT, Claude, Gemini, and Canva AI.
- Validate AI-generated outputs for accuracy, brand alignment, originality, tone, and quality before publication.
- Stay current with emerging AI tools and recommend practical use cases that improve marketing productivity and campaign performance.

6. Creative Design and Marketing Asset Creation

- Create marketing assets independently using Canva, Magnific, Shutterstock, Adobe Photoshop CS, Adobe Express, and similar tools.
- Develop social media creatives, LinkedIn posts, email banners, infographics, brochures, flyers, event creatives, web banners, landing-page graphics, and presentation decks.
- Maintain visual consistency with brand guidelines across all marketing materials.

7. Social Media Management

- Manage content and campaign activities across LinkedIn, Facebook, Instagram, X, and YouTube.
- Prepare monthly content calendars, publish posts, monitor engagement, and support community interaction.
- Analyze channel performance and recommend improvements to reach, engagement, traffic, and lead generation.

8. Website, SEO, and Paid Campaigns





- Update website content using WordPress or another CMS and optimize landing pages for conversions.
- Conduct keyword research, competitor analysis, on-page SEO, and off-page SEO activities.
- Plan and manage Google Ads and LinkedIn Ads campaigns, including targeting, budget monitoring, and optimization.
- Improve organic visibility, website traffic, conversion rates, and paid-campaign performance.

9. Analytics and Reporting

- Monitor digital marketing performance using Google Analytics 4, Google Search Console, SEMrush, LinkedIn Campaign Manager, Meta Business Suite, and other reporting tools.
- Generate weekly and monthly reports and dashboards covering campaign performance, lead quality, traffic, engagement, conversions, and ROI.
- Use data-driven insights to improve audience targeting, content performance, campaign effectiveness, and conversion rates.

10. Cross-Functional Coordination

- Coordinate with sales teams to ensure timely lead follow-up and feedback on lead quality.
- Manage multiple marketing activities simultaneously and ensure deliverables are completed on schedule.
- Communicate progress, risks, results, and recommendations clearly to internal stakeholders and management.

Required Technical Skills

- Digital Marketing: SEO, SEM, PPC, Google Ads, LinkedIn Ads, email marketing, marketing automation, social media marketing, content marketing, and lead generation.
- AI Tools: ChatGPT, Claude, Gemini, Perplexity, and Canva AI.
- Design Tools: Canva, Magnific, Shutterstock, Adobe Photoshop CS, and Adobe Express.
- Marketing Platforms: HubSpot, Mailchimp, Zoho Campaigns, WordPress, and CRM platforms.
- Analytics Tools: Google Analytics 4, Google Search Console, LinkedIn Campaign Manager, Meta Business Suite, SEMrush and campaign reporting dashboards.

Key Performance Indicators

- Qualified leads and marketing-sourced opportunities generated.
- Email delivery, open, click-through, response, and conversion rates.
- Website traffic, search visibility, landing-page conversion rates, and organic growth.
- Paid-campaign cost efficiency, lead quality, conversion rate, and return on advertising spend.
- Social media reach, engagement, referral traffic, and lead contribution.
- Timeliness, quality, brand consistency, and accuracy of content and creative assets.
- Quality and completeness of weekly and monthly campaign reporting.

📌 Digital Marketing Executive (Hyderabad)
🏢 Sapphirus Systems
📍 Hyderabad