Location: Pune
Department: Demand Generation / Marketing
Experience: Freshers to 3 years
Employment Type: Full-time

Role Overview
We are looking for a Demand Generation Executive to support and execute B2B demand generation campaigns for global clients. The role involves identifying and engaging target audiences, executing multi-channel campaigns, generating and qualifying leads, maintaining campaign data and working closely with internal sales and marketing teams to deliver measurable results.

Freshers are welcome to apply. We are looking for candidates with robust communication skills, a willingness to learn and a genuine interest in B2B marketing, lead generation and digital outreach.

Key Responsibilities
Execute B2B demand generation and lead generation campaigns across multiple channels.
Research and identify relevant companies, decision-makers and target accounts based on defined campaign criteria.
Build, maintain and update accurate prospect and customer databases.
Conduct prospect and market research to identify potential business opportunities.




Engage prospects through email, telephone and other approved outreach channels.
Understand prospect requirements and capture relevant information.
Qualify leads against predefined campaign criteria and ensure accurate lead handover to the relevant teams.
Perform data verification, cleansing and enrichment to maintain high-quality prospect information.
Track campaign performance, lead volumes, conversion metrics and productivity against defined targets.
Maintain accurate records in CRM and campaign management platforms.
Coordinate with internal teams to ensure timely campaign execution.
Follow campaign guidelines, quality standards and defined processes.
Meet individual productivity, quality and campaign targets consistently.

Candidate Profile
Freshers are welcome to apply.
Candidates with 1–3 years of experience in B2B lead generation, demand generation, inside sales, digital marketing, telemarketing, content syn

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